Christmas Fever has begun. We are very much excited about celebrating Christmas festival. After spending a year’s hectic life, this is the best time to enjoy, meet friends and family, to spend quality time, go for morning prayers in church, cook some tasty and fantastic food, red wine, bake cakes and cookies. Oh yes! The first that comes to my mind thinking of Christmas is a “Christmas tree.”
Where is the original Christmas Tree shop?
Everyone is well aware in the United States that Christmas Tree Shopping is the best when comes to shopping of our Christmas tree. Christmas Tree Shops is a retail chain of shops that began in Yarmouth Port, Massachusetts, in 1970 as a group of three small stores (Front Shop, Back Shop, and Barn Shop). Now let us have a quick read on how this Christmas Tree shops, got its name “shops” instead of “shop.”
Since the 1980s, the chain had slowly been expanding, and as of May 2014, the company had roughly 83 stores in 18 states. Expansion for the chain has included stores in Michigan, Indiana, Kentucky, and Ohio. Its newest stores opened in Augusta, Georgia, Dallas, Texas, and Greensboro, North Carolina.
Christmas Tree Shops was acquired by Bed Bath & Beyond in 2003, though the Bilezikians remain involved in the operations. The original stores were closed in January 2007; the Bilezikian son Greg still owns the site stores.
Where are the Christmas Tree Shop coupons available?
You can avail the Christmas Tree Shop coupons on:
Coupon.com: You can find exciting deals on this website like coupons, cashback offers, loyalty coupons and much more. For more details visit this website.
Groupon.com: You will discover in-shop purchases, best buys for this Christmas season. You will find almost everything here.
Walmart: Walmart provides with a wide range of video games, accessories, they provide you with free shipping offers. You will find some exciting offers on Christmas Tree Shopping.
Retailmenot.com: Right now 31 offers are available on this website, you can find the lightning deals.
Ebates.com: Shop smart on this Christmas Tree Shopping and make most of it on.
Shopathome.com: For more offers on grocery coupons, Christmas Tree Shopping, cash back offers.
Slickdeals.net: You can avail great offers on Christmas Tree Shopping on this website.
Christmas Trees play a very significant role in celebrating Christmas. Let us look at some of the amazing facts:
Roughly 25-30 million Real Christmas Trees sold in the U.S every year.
Three hundred fifty million Real Christmas Trees are currently growing on Christmas Tree farms in the U.S. alone.
Roughly 15,000 farms are growing Christmas Trees in the U.S.
More than 100,000 people are employed full or part-time in the industry.
It may take as many ten years to grow a tree of the typical height of 6 feet to 7 feet. Usually, a 4 feet height of trees will take up to 7 years.
Top Christmas Tree producing states are Oregon, North Carolina, Michigan, Pennsylvania, Wisconsin, and Washington.
Where are the Christmas Tree Shops located and Christmas Tree Shop hours?
The Christmas Tree Shopping stores are located roughly in 794 locations Top 5 store locations and their working hours.
Chicago
1446 S Michigan Ave, Unit D
Chicago, Illinois 60605
(312) 545-6550
Monday to Sunday- 9:00 am – 7:00 pm
Los Angeles
12901 Burbank Blvd
Los Angeles, California 91401
(818) 501-8637
Monday to Sunday- 9:00 am to 9:00 pm
Seattle
17212 Aurora Ave N
Seattle, Washington 98133
(206) 391-4058
You can get complete information regarding the store’s locations, and for hours, you can refer to it here. If you cannot make it visit the store; you can shop online
Christmas Trees Shopping Flyers
Flyers are a convenient and creative form of advertising your stuff. These are very easy to design and can attract a large group if circulated along with the daily newspapers, at schools and colleges or any public places. Christmas Tree Shopping Flyers offer full range discounts on all kinds of products available.
Prepare for your Holidays early. For the holiday season, the most important thing you can do is prepare. While during the holiday season you are more likely to see increased sales, you will also have to face the increased competitions on social platforms. Most of the businesses make the mistake of not thinking about the holidays until they are here and that then start working out on their websites in a hurry which lacks the point to attract the customers. The results will be amazing.
Top Christmas marketing tips for the holidays you should never miss out:
It would be best if you started planning for holiday marketing campaigns early.
Sell your brand.
Personalize your holiday selling experience.
Launch your holiday channel strategy months ahead.
Focus on data.
Offer exclusive deals. Return On Advertising Spend. (ROAS)
Emphasize customer loyalty.
It would be best if you focused on the right metrics to measure success.
Make your regular and old customers a priority. Always respond to them quickly if they come out for any query or request. It helps to build their trust, and there are chances that they will become your lifetime customers.
Best business tips for Christmas Season:
Make Landing Page Attractive
To attract customers the first and foremost thing to do is, work on the landing page. Make it interesting with colorful and exciting content. All the advertising plan should reflect on the landing page. Focus on all the inventory available on your website.
Let emails and email marketing come into action
Make sure you will design the emails which will make customers exciting, and they feel, ”yey! Let’s shop and have fun.” Starting early planning and design avoids last minute hurry. According to digital marketing analysts, 21.26% percent of e-commerce business start their homework from September. Emails are the best sources for promoting your business. Let customers know that you are ready for the upcoming holiday season shopping. Please make sure the emails reach out early and also keep remembering them on daily sales and offers going on.
Social Media Platforms Advertising
Social Media is one of the active modes of promotional sources.Today, in this digital world, almost everyone is on social platforms like Facebook, Twitter, Instagram, Pinterest. Nearly 85% of consumers are active on social media. Catching their attention is straightforward. You can post an advertisement about your website and its sales, attractive offers, best buys, offers to never miss out for, gift cards, and many more.
Facebook:
Facebook email campaigns work best for this holiday season. You can upload a picture of various offers and best buys. Let them know your inventory. Showcase your products from Christmas tree, clothing, footwear, accessories, food, electronic goods, home needs. Facebook Campaigns are dependably the best – wager you can depend. Youngsters are very active on Facebook and can instantly connect to you.
Twitter:
You can advertise here for free and get a fantastic response. The story is shared from one person to another person through tweets. People will browse the Twitter hashtags from entertainment to politics, food, musical events, upcoming shows, shopping updates and many more. You can target the youth here.
Instagram:
Eventually, the amazing way to advertise your products on your website is Instagram stories. However, the best way to promote your products on your site is Instagram stories. Instagram stories reach the audience on a large scale. The advertising can be quickly posted, edited, and make attractive to the users. Another popular Instagram posting is group posting. However, Instagram will target more audience than the normal Instagram posting as they share through their friends or family list. Set up a brand’s Instagram page and post all the updates, offers, upcoming discount sales.
Conclusion:
As the holiday season is already in and Christmas season has begun, this is the right time to showcase the business tricks and tips to make the most profitable returns in the Christmas season.
Email is the primary and never-out mode of communication. It is the best and cost-effective ways to improve your traffic of the website. With the latest email marketing trends, you can be able to develop a potential relationship with customers and their respective client.
With many email marketing trends emerging every day, you will easily draw the attention of the large audience. However, this is the right time to act smart and start implementing the latest email marketing trends.
To Spice up your brand marketing strategy, the most reliable channel is email. This is the most standard and old-school form of communication mode. The below video will help you in getting a brief knowledge about the latest email marketing trends 2019:
What is email marketing?
Email marketing is a traditional type of marketing where you send emails to a group of people regarding business announcements or to promote your brands. In a way, email is sent to every current or potential customer with the purpose to enhance the business. The central theme of email marketing is to send emails to build up the relationship with the present and previous customers to encourage customer loyalty.
You can also target the new customers by properly drafting the email in such a way that they feel it is genuine and purchase something immediately. You can also add the current offers running on your business, regarding clearance sales and many more.
Why is email marketing a must?
It will keep the customers well-informed about the upcoming offers and currently going on suggestions. Email marketing will save you connected with existing customers. It is a way to deliver relevant content to customers.
How to create active content for Email Marketing?
To write compelling content, the first and foremost thing to keep in mind does not deliver automate messages.
Always use a conservative tone.
Do not beat around the bush, make it straight and to the point.
Be precise to the topic.
Always be attentive and make sure you reply on time.
What are the top email marketing services?
Search Engine Optimization is essential to optimize the website content like keywords, images and also the text such as Google, Yahoo, and Bing, thereby increasing your traffic rate.
Drip: Provides marketing automation and email. It will contact managers. This is best useful for organizations that have an existing subscriber list.
Hubspot: This is an inbound marketing and sales platform that helps companies attract visitors, convert leads and close customers. Hubspot is an All-in-one solution for inbound focus.
Mailchimp: Mailchimp is just more than an email marketing service provider. It will let you convert your visitors into subscribers and customers. This is the best all in one suite for all purposes.
Activecampaign: You can create attractive and eye-catchy emails using in-build drops and builders. This is best to pull up your email marketing sales with CRM.
Mailshake: It is the best tool that you can use to generate leads, build relationships. Mailshake makes your work easy with all made email templates and personalized emails for your campaign.
What are the benefits of Email marketing?
Not all companies can afford the agencies to improve their traffic. There are many small-scale industries and own websites where people look for second yet visible results. The main concern of anyone is their budget. Let us have a detailed look at the benefits of email marketing.
If you are looking for one of the best email marketing campaign tools then we would recommend you to go with Mailshake. Sujan Patel one of the top digital marketers is the co-founder Mailshake, providing the best email templates and personalized email campaigns.
COST
Latest mail marketing trends are pocket-friendly. You can do it for yourself by collecting all the required emails of customers and then send them. It costs nothing when compared to other forms of marketing. Even if you hire a marketing agency, this will not cost you a fortune.
HIGH SUCCESS RATE
You can quickly achieve a high success rate as emails can be targeting specifically to ideal customers. Without much investment, you can soon get back the expected results. The only thing you should keep in mind is how you play the trick.
FLEXIBILITY
You can send a bulk of emails at a go, or you can individually send to an ideal customer. However you do, you are flexible to reach out to the customers. You can send emails to a group of present customers and also a group of emails for previous customers too.
Latest trends in email marketing in 2019
Below we mention some of the best and latest email marketing that is coming up in the year 2019:
The first and foremost thing you should keep in mind is, make it simple and clear. As many of the people who use email, always look for reliable content and often feel as personalized receive emails. You have to choose the content in such a manner that they feel safe and their data is being used in the wrong way.
EMAIL INTERACTIVITY
A lot of people are interested in following their favorite brands and want to interact with them. You can make it interesting through interactive email marketing.
Where you can pop out few questions for the customers, let them answer, make sure you need to give proper options on how they feel about your brand, few suggestions to improve their services and many other such things.
KEEP IT FUN WITH VISUALS
You can always include artistic images, graphical representations, funny captions to grab the attention of the customers. There is no doubt that email marketing the traditional way of email marketing trends but still people look upon few eye-catchy illustrations to create interest in them. Visualization always attracts the customers, and make them click on the email and then read the content what you want them to see.
USE A GENUINE AND CONSERVATIVE CONTENT
Still, there are many small-scale industries and self-employed team where they always opt for the safe options. Let the tone of the email marketing be genuine and follow the conservative sound thereby, gaining confidence in your marketing strategies and also your customers.
CHATBOT
The chatbots have been around for quite a sometime. These provide significant value to your users and your company.
Your users will have a seeming hands-on agent at their fingertips. You, on the other hand, can create a richer experience for the user. This is the best way email marketing trend which when appropriately followed gives you the best outcome. You can impress customers as chatbots can always have 24/7 support.
Use of AI in email marketing
These days AI or Artificial Intelligence is everywhere, especially on social media platforms. There are many advantages of AI one cannot ignore. AI is making the email marketing more personalized. However, you can use this feature to send emails to a group of already existing customers. AI is also making news in Segmentation.
In layman’s language, we can say that segmentation is a simple process where AI segments the previous customers and existing customers and new customers and automatically sends emails. This makes your work much more straightforward. This is almost Iend of 2018, and there are many latest email marketing trending, there is no doubt that 2019 will be the year for Artificial Intelligence.
There are many uses of AI in email marketing too. AI quantifies, optimizes and then generates the information required. AI has a peculiar feature to automate the ideal time for each subscriber depending on their engagement time on your website. Customers will feel inspired to click on the email you sent.
AI can be helpful in sending the emails promptly without wasting much of your time. Considering the work mode, lifestyles of your customers, you cannot send email according to their time, and then AI will come to rescue by targeting all the customers at a specified time.
Conclusion
Email marketing continues to be the most powerful and reliable source for any e-commerce business today. By following these simple yet effective email marketing trends, you will see the visible results. Your traffic will boost up, and you will be able to attract many visitors.
Apart from these email marketing trends, you can also use other social media platforms to attract visitors. User security is crucial, keeping in mind the same the companies should secure the user data information on the social media platforms, most people are switching back to this traditional email marketing trends and will continue to be at the top in latest email marketing trends for coming 2019.
The world’s most loved and used browser is Google, it keeps on changing every year, and the technique keeps on improving. The search engines in this way become more intelligent and user-friendly. The latest SEO techniques 2019 in the path in which the webmasters keep their traffic intact to their work.
These new methods will help the companies to beat their competitors. It is already December which means we are approaching towards the end of 2018. All the top SEO techniques 2019, have already come up.
So, we have listed out the top SEO techniques 2019 below that will make the companies competitive and stand in this throat cut competition.
What are Featured Snippets?
Whenever a user asks some question and searches something in the Google. The search result shows the results with a featured snippet block in the search engine result page. This block contains the summary of the content or the website that is present in the link.
The content we can extract from the webpage with the page title and the URL. Below is the image of the featured image:
The description above the headline is the featured snippet or question below that there is the gist about the topic with a link.
How is rich snippet important for SEO?
An excellent way to stand out in the crowd is by using the rich snippets. The rich snippets decrease your competition in the Search Engine Ranking Page.
To display all these rich snippets in the search ranking page, you need to add the microformats known to be structured data. These structured data usually increases the organic visibility of your site and increase the visibility.
There are a lot of myths about the featured and rich snippets that we should consider:
A schema is not at all mandatory for Rich and featured snippets.
Google lists out all the contents that have bullet points, while others prefer paragraphs.
Google even considers the contents in tables.
On, an average, a content with bullet points is likely to be ranked by Google 27.8% which is better than paragraphs.
The suggested words for a paragraph is 100 words more than that decrease the people interests.
A sentence containing not more than 20 words is evident.
What is SERP? And What does SERP stand in SEO?
SERP means Search Engine Result Page whenever a viewer searches something in the Google with a particular keyword. Then the viewer lands up in a page that is known as the SERP or the Search Engine Result Page.
It is essential for every search, and the companies always fight to rank their website on the first page. You take a quick look at the SERPs search page below:
The image above is the search page when we enter any keyword or start to search the topic “Softscript Solutions”. Then Google will take you to the webpage, and you can find a lot of results. First, you will see all the paid search results after which you will find the organic results. Here you have to make your website to rank higher by including all the critical SEO techniques 2019. While in this the most crucial is the keywords.
SERP is essential for the companies so as the SEO techniques. Both are linked with each other if you have an excellent SEO service for your website then you will rank high in the search engine ranking page.
What are the top SEO techniques you should watch in 2019?
SEO techniques are fundamental and keep on changing for the year 2019 we listed out some of the essential SEO techniques 2019 in 2019. Have a look at it below:
Customizing every AD has become the new digital marketing and SEO techniques. A lot of people receives linguistic AD. According to the surveys, 95% of the Indians look out for the AD or shows based on native language.
In India, a lot of e-commerce companies are paying attention to regional languages such as SEO in Hindi or SEO Telugu.
This is an excellent move by the companies because targeting people from every region will give an immense result. For any ADs, website, content SEO techniques 2019 is essential. Not just that in India companies have started targeting other major languages talked all over the world.
The usage of the regional language for brand promotion in digital platform willing will increase to 70% within the coming four years. According to this the SEO management for language AD and post are rapidly growing. Below you can check an image of the linguistic AD. This is the Ad of Amazon in Espanol.
Source: Amazon.com
We can expect that the use of linguistic ADs will be increasing every year with the increasing demand of the user towards the native language.
KNOWLEDGE PANEL
Knowledge panel is critical for all the companies to show what they are up to in business in Google. So when people search for a particular activity on Google. All the information about the company is on the right side of the search results.
The whole details on the right-hand side of the Google search page are known as the Knowledge Panel. Below you can see the knowledge panel of the digital marketing agency Softscript Solutions.
Knowledge Panels are essential because you can see above all the type of information that it gives- the opening time, ratings, reviews. Whenever a viewer sees this, they get a brief idea about the shop. If they get all the information, then there is 100% chance that people will visit the website and even the place. It is one of the essential SEO techniques 2019 that people are using a lot of time.
RANKBRAIN SEO
In the year 2015, Google has introduced a new algorithm which encourages self-learning known as Rankbrain SEO techniques 2019. Since then AI or artificial intelligence has come to action in digital marketing.
Majorly involved in answering the unexpected search query that has never asked.
Source: Gray Cell Tech
Two thousand nineteen is the year where new advancement will take place. We can get more development in the Rankbrain SEO or the artificial intelligence in digital media or SEO. This is very crucial as the Rankbrain SEO techniques 2019 constitutes 15% of the search results.
The Rankbrain SEO is developing a lot by every passing year and the search results that are also improving. Google these days has become very much flexible to answer the much-complicated questions. So, we expect that the in the year 2019 the artificial intelligence in Rankbrain SEO techniques 2019 grow more flexible and understand the human being much better.
VOICE SEARCH
We start our latest SEO techniques 2019 with Voice Search, it is gaining hype, and a lot of people are using the Voice Search.
The surveys were done by Google earlier in the year 2014; it revealed that 40% of internet users use the voice-controlled web search.
However, this statistics for the teenagers is 50% which is 10% more than the rest of the people. Most of the people in Google make the search using Voice Search every two people out of 5 are searching using Voice Search.
The most famous voice search devices are Amazon Alexa, Siri for iOS, Ok Google! For Android. You can these days find most of the people are having the Amazon Alexa and Google home in their offices or home. People are doing searches using these voice search devices, and it will increase gradually.
Future of Voice search is very bright. Making the computers able to answer every question asked by the user is the future of SEO techniques and digital marketing. Due to the massive usage of the smart home devices and all the digital answering devices, the future of voice search is enormous. The usage of the voice search will increase a lot in the year 2019, and people will more frequently use this device.
SPEAKABLE SCHEMA
The Speakable schema markup when are included in the blog content it will help the Google to identify the suitable content which is best in case of audit playback using the TTS or the text- to- speech.
Whenever a user asks for a particular article to the voice assistant such as Amazon Alexa or Google Home, then it lists out the top three contents based on the keywords used and optimization done.
After this, it sends the source of the article or the full article with URL to the user. Therefore, all the website page who want to rank high are recommended to have structured data and proper SEO management. With the help of which Google can easily spot them on the top.
The technology is only going to advance, and more precise form of the speakable schema is expected to launch which will give more accurate and relevant results according to what users want.
BLOCKCHAIN
The most challenging SEO techniques 2019 that take time for the people to grasp is Blockchain. Instead, it is expected to be a massive hype and revolutionary in the coming few years.
The incorruptible unit of currency like the bitcoins and the other cryptocurrencies: Blockchain is the only pathway which allows these kinds of transactions to take place smoothly.
In a few industries, people usually get frightened of the word Blockchain, because blockchain is very transparent this may hurt the middleman or the salesperson. Here, both the customers and the corporation or the company are on the same level.
Once, the internet gets decentralized it allows the transaction and the information to the public. However, all this information is secure, flexible on behave of all the parties.
Google is the middleman for these type of transactions however even Google doesn’t have all the power and authority as they usually have, and Google cannot interfere much. Instead, Google has taken a considerable revenue to not interfere much and for all these transactions.
In Blockchain the identity and the security of the customers are kept secure. That’s why we hope to see the people and the companies using the Blockchain as it will reduce the click fraud. As more than half of the traffic to the website or the companies are using the clicks.
The exact effect of the Blockchain in SEO trends 2019 is not yet precisely known, but all the enthusiastic webmasters are already doing a lot of research upon it. We hope to get more news about it in 2019 and get the best results.
CONTENT CURATION
For every website or a digital marketer, content is crucial that is why “Content is the King.” The reason why content is the significant aspect in digital marketing or for a website because whenever people come to your site the first glance, they watch in the site is the content.
However, people always want to know more about your services. So, here the content becomes very crucial as you have to convince the reader and make them stay at your site for a much longer time.
Whenever a user does a Google search, they usually want to find something that will satisfy their need and should accomplish their task. Further, when you start considering the user’s search result into account.
That is when you will eventually land up preparing the best content concentrating according to the audience requirement. It is essential because the internet is already flooded with the contents, customizing the content according to the user’s need will bring you more audiences.
OPTIMIZING USER EXPERIENCE
A User intent website is an essential thing to keep in mind because it can make or break the business. So, it is about including all the vital keywords as relevant content can drag the attention of the users to your website.
It is essential to optimize user experience because this thing will make the users stay at your site.
These all things will bring you the desired searches results from some audiences. All those companies who are want to make it big in the market will make their website a smooth and customer-centric site.
This means that a website which is: smooth to access, designs are intuitive, personalized content, very less page loading time, with no technical glitches will bring you the best result. Whenever a user is searching for a keyword related to your business, it becomes essential to rank higher, and Google should find you easily.
To accomplish this Search Engine Optimization is very important. People and the companies these days know more about the SEO and optimization. Hence, the competition is gradually increasing a lot. So, it becomes crucial to have an optimized user experience.
MOBILE OPTIMIZATION
Search results in mobile phones are increasing a lot since the smartphones are taking down the market. The number of searches is done using Mobile phones only.
This makes sense because mobiles are small, and are portable can be taken everywhere, and it even has internet so people where ever they may be can check the internet using these devices.
However, 2019 is the Google mobile first index year. Therefore, everyone should prepare themselves well, or else you are not you will be wiped out by all other websites and companies. With the first ever mobile indexing by Google. It will start checking all the content in the mobile version and place your content and the website eventually in the SERPs.
Google plays very practically here, by eliminating all the weak links and the traditional ones just keeping the fresh and the trending links.
Initially, Google used to include the desktop contents previously and kept that thing in priority. While these may contain some weak links which usually drag you down in the mobile search results. Once the mobile indexing starts as the priority the problem of the weak links and the traditional content to aspected to be solved permanently.
Not just that even the poor loading version in the desktop and the laptop is thought to resolve completely. We have this new mobile optimization for the Search Engine Result Page will get best and tremendous results.
Mobile optimization is not just the work of one man; it involves the other important aspect known to be Google Lighthouse. Usually, it provides the breakdown of a particular webpage about how fastly a page loads or to understand what is the page speed. By using this tool, you can get a whole performance report of the webpage.
Below you can see the performance of a webpage; it gives a complete report of the webpage.
It includes everything like performance, SEO, following applications, Accessibility, best practices all these are the main points considered.
You just to have to download the extension from any of the above-mentioned sites, then you have to add it to the browser. That’s it you are good to go, click on the icon present on your browser. Each time you want to check the page speed of any website.
What are the SEO techniques for different sectors?
REAL ESTATE
Every passing year the real estate business is going a lot. The people all over the world are getting more digitized and depending upon the digital platform for most of the thing. If they want to buy something first, they take reference of the digital platform to check the place or the company.
As real estate is growing, there are a lot of companies that are coming up. So, it becomes vital to have an excellent website with all the services included. It should most importantly it should be SEO optimized website so that it ranks high in the search results.
Your Website should be Mobile optimized as Google give priority to mobile view than the desktop view due to the increased mobile users. The mobile usage in the year 2019 will increase 20 times more so it is crucial that your website should be mobile optimized. Moreover, Google is giving a free trial for the real estate businesspersons to check whether their site is mobile friendly or not.
Not just mobile optimization use social media to attract customers and increase your engagement. Social media is a digital site where people usually spend a lot of time. Having an active social media site adds more viewers and customers to your list.
To make more customers use more SEO keywords like the long tail keywords and the relevant keywords which people are using a lot. All these things are fundamental. So this is the time when you have to get concerned about the market scenario and start adopting the new techniques.
E-COMMERCE
We know that the SEO techniques and digital marketing are becoming a vast ocean to dive in. However, if your business whether it is online or offline we should be ready to adopt all the new techniques that are coming up.
While coming to e-commerce SEO techniques 2019 that is essential is the user experience that should be taken care a lot. User experience is influencing a lot on the SEO techniques of e-commerce.
Source: Amazon.com
When we come to SEO techniques and E-commerce services, the website security is an essential thing to be taken care of that depends on the Website and the hosting providers. Most of the sites these days have HTTPs which means that the website is secure and you can share any sensitive information in here.
Another important factor is building your brand and improving the conversions is the best part of the SEO. Conversions are the those who put money in your bank account. You can get these conversions only through different channels such as social media, Google searches which gives you the viewers whom you have to convert them to customers. These involve the new SEO techniques 2019.
HEALTHCARE
Social Media has become a main stop for all the type of business promotion. If a company is there, then it has become necessary that it should be in the social media sites.
With the help of Facebook and LinkedIn, we can say that the Healthcare industry is climbing up the SEO rankings. To stand out and rank much higher in the Search Engine Ranking Pages or SERPs a healthcare service must be present in the social media. You can upload video, give tips, offers, etc. in the Social media sites.
Source: dignity hospital
However, a website is essential for any business it may be. Maintain a blog page and always maintain the blog page, keep on writing contents that will help the people and answer the questions that they have in their mind.
This will bring a direct conversation between you and the followers. If you maintain a good rapport with the viewers then if they have any health issue they will eventually turn up to you.
Keynotes
So, all these are some of the critical things that people and companies should incorporate in the business. All these top SEO techniques will come to action very soon in the year 2019.
We hope you liked the article, SEO is a vast concept with a lot to understand. Eventually, at the end of 24 hours, any company aims to rank higher in the Google SERP and gain a lot of audiences.
If you have any doubt or trouble in understanding all these techniques in your business. You can freely contact us whenever you want we will be pleased to help you. You can easily make us know about your issue through comments or emails.
Yet, another biggest data breach of the people’s favorite place to ask and answer questions. A lot of people around the world use Quora, this platform to ask questions about anything they want and can even write answers to the different question. Late Monday data of the 100 million quora users is compromised. People got enraged for the social media mainly quora data breach.
However, Quora discovered the glitch on Friday that one of the System in Quora saw a third party malicious intruder who hacked their account. The information that is being hacked involves Passwords protected cryptographically, mail address, full names, all the data that is being linked in the site by using the links, different types of non-public content and actions. It even had access to all the answer requests, direct messages, all the upvotes, and the downvotes. Not just limited to this, the quora spaces and blogs, all the public content, question, answers, links in the answers, comments. All the information that is there in Quora is being hacked by the third party people.
Source: Twitter
On Friday when Quora found out about the malicious intruders, they took the help of the digital forensics and the security firm to investigate more about it and even informed about the data breach to the law enforcement officials.
Quora CEO Adam D’Angelo today wrote that:
It is our responsibility to make sure thing is secure and good for the users, and we have failed to meet that responsibility. In order to maintain the trust of the users, we will work hard to make sure that this will not happen again. These where the exact words told by the CEO.
A lot of people in Quora where affected from the data breaching, all those people were logged out of the accounts and in order to know they are the real users and authenticate the passwords, Quora asked the users to enter the old password to authenticate the profile. Quora has emailed all the affected users with this regard. While the hackers were unable to access the accounts, answers, and question of the anonymous users as quora doesn’t store the identities of the anonymous users.
So, all the anonymous users are safe side instead of not following the Quora policies. Below is the email that is being sent by the quora to all the people regarding changing the password to protect from the data breach. If your account is hacked you will get a mail like this:
While Quora has even told that:
“We believe we have found the root of the cause and have taken all the necessary steps to address the issue, however the investigating is still now going on and we will try to improve the security for the users” Even included that ” Quora will work internally and the outside experts so that we gather the full information about what has happened and who are the intruders”
These days the social media breaching has increased a lot. Earlier in September, the Facebook data breach came to the light following which the Google+ data breach. People are confused and a state of horror to trust the social media sites or not with a continuous data breach. It has become very difficult for common people to trust social media sites due to increased data breaching.
For all those people who are Quora, we request you to change the password in regular intervals and don’t provide much of the personal information which may hamper you if your data gets hacked. It important that you should not provide the sensitive and important in the social media site because whenever the data gets hacked the hacker will gather access to your data which will eventually hamper.
So, be careful while providing the data in any of the social media and you can only take care of your data no one else.
The scope of Digital Marketing has improved a lot, and some people are choosing this platform to contact. People are turning towards digital marketing for making a career in it, but having a top Digital Marketing Strategy and having a healthy marketing plan to raise your business is essential. This article will help you getting you better know about digital marketing if you want to have a career in it.
How do I start a career in digital marketing?
First and the foremost thing is to make your self mentally strong enough that you are going into a trade all by yourself and have not taken any decision forcefully. This thing is not just for digital marketing it everyone should implement it in every sector that you are opting.
If you have made up your mind to start a career in digital marketing, then I would suggest you to first go for a course in Digital Marketing. The curriculum for digital marketing is available these days in a lot of places, on the other hand, you can even opt for an Online digital marketing course.
Some of the best online digital marketing courses which are available in the whole world, and which you can opt from anywhere are Simplilearn, Udemy, Coursera. These are some of the renowned and the best website which will help you in getting the best digital marketing training.
Source: Coursera
Source: simplilearn
Source: Udemy
All the online sites even provide you the certification that is necessary. However, with the help of this website you can also clear the Google AdWords or Google Ads certification.
As these days the Google Ads certification is significant if you go for an interview for the digital marketer job. After completing the digital marketing course and before going for the job-interview try to do some practical work or its always better to go for an internship. This will give you in-depth knowledge about the things that you learned in course. When you for the job after this you can see the application and get a more comprehensive overview.
Source: Google
What are the types of digital marketing?
SMM
Social media marketing or SMM concentrates only on the social media sites. SMM means using the social media platform to promote the products and the services. This includes sharing the information, engaging a lot of people who are also known as followers. Sharing all these information in front of all the followers, partners is a way of promoting the brand it is one of the top digital marketing strategies.
It is a place where the brand can concentrate only on the targeted audience and increase brand awareness among the people. While you have to be very careful when you are using a social media site, we should all the pros and cons of it and abide by all the rules and regulations of the social media site. At a time concentrate only on one social media platform unless you become an expert in it.
SEO
Search engine optimization or SEO it is responsible for getting traffic to your website or webpage. It is a process in which it optimizes the content in the site and makes the website visible in the Google Search Result Page. The search engine decides which website to show first when we search for a particular keyword or term; it shows all the site with the same keyword. Eventually, SEO has a lot of stuff to do from selecting the top keywords to inserting it correctly in the content, so when Google Searches for the keyword, the page gets displayed.
There is always a strong and deep connection between the content marketer, SEO, and SMM all these three have to work hand in hand.
SEM
SEO is the unpaid traffic that he gathers from the posts and website searches. SEM which means Search Engine Marketing it is for paid traffic who collects all the traffic from the Search Engine. The most common form of Search Engine Marketing that we all use if the Google AdWords which is way is said to be the most used and searched search engine.
In SEM, the marketer has to pay a certain amount to the search engine so that the search engine will show the particular ad in different places. You can even say that SEM is a form of Pay-per-click.
CONTENT MARKETING
When coming to Content marketing, it is an art it is the most important thing that a brand should contain. Just by using the content marketing methods you can influence the customers to buy the products or take your services it is the storytelling method which will bring you many audiences. This step will always give you a lot of profits only; it helps in building relations with the customers and assists in developing a bond with them rather than remaining as an advertiser.
To have in-depth knowledge about Content Marketing and its strategies you can check about it from here.
PPC
As we mentioned above that PPC or pay-per-click is a type of SEM marketing. Here the marketer spends a certain amount to the search engine whenever someone clicked in the AD and redirected to the website. Not just the search engine almost all the social media sites even offer the paid advertisement option. If you opt for this option in the social media site, then all the target customers will get the notification of this AD
EMAIL MARKETING
If you are wondering for one of the most used channels for digital marketing, then it is non-other than Email marketing. It sends regular updates to the subscribers about the latest things, discounts, exclusive offers, etc. If you post the regular updates to the users, this will gradually increase the bond between the users and the users will slowly convert to the permanent users.
It works the best when you have a bunch of subscribers whom you have raised and nurtured, sending personalized emails will make them feel special.
AFFILIATE MARKETING
Then comes Affiliate marketing, it is a type of digital marketing which is based on performance. It is opposite to PPC marketing because in affiliate marketing we don’t have to pay for each click done by the users instead it pays for the conversion. We have to spend a certain amount only when a viewer transforms into a customer or buyer. Here, the rates are usually high but the returns are assured and good in number, as well as the risks here, is very low because the marketer has only to pay when he gets the conversion.
What skills do you need for digital marketing?
If you have a question in your mind about “How can I be the best digital marketer?” then the solution is below we mention you the crucial traits that you should possess to be the best digital marketer.
TRENDING TOPICS
The crucial thing that every person who wants to be in digital marketing, should be to have that is being in touch with all the trending activities. A digital marketer should always keep himself well versed with the new things and technologies that are in the marketing. The person should know everything about the latest things that are going on and plan the strategies according to that. When you go for an interview, and you don’t have knowledge about trending topics for sure, it is your loss. So also make yourself updated with new techniques.
CREATIVITY
To develop a top digital marketing strategy it requires both the creative thinking mixed with analytical thinking. So, usually, people search for those who have both and can handle both together. Many of the new candidates only concentrate about only one or the either but not both but it is the high time to realize that having both “art and science” hand in hand works wonders, and people having this skill gets selected immediately.
DEEPER KNOWLEDGE
In digital marketing whatever field you chose you should have in-depth knowledge about the thing. Having a more profound knowledge about the subject will always help you, and when you are in an interview, your experience in the particular issue will still rescue and grab you the job.
EXECUTION AND ANALYZING
Owning great marketing skills will drive you a lot of lead generations. The best ability that a marketer should always possess is the execution of a specific task and then analyzing the job whether it will work or not and what will be its reach. These are two critical things in any of the marketing campaigns. A marketer should always first analyze the whole campaign list out all the pros and cons and then execute it accordingly. This is the most significant sign of a best Digital Marketer.
Does digital marketing pay well?
Source: LinkedIn
Yes, digital marketing has a good pay scale depending on your skills. Like all other jobs in different sectors, digital marketing jobs also have a good pay scale. The salaries in digital marketing may vary from place to place and also depends upon the companies you want to join.
Source: Statista
As digital marketing is becoming huge and a lot of people are using the digital platform for various uses. Above graph shows the increased users in the digital platform, this is the main reason why people are relying more on digital media and why this is creating a lot of jobs in the digital media.
The following are the jobs in Digital marketing sector with the salaries.
Content marketer – 1.2 LPA-12 LPA
SEO- 1.8 LPA to 24 LPA
Digital marketing executive- 3.5 LPA to 24 LPA
SEM- 1.8 LPA to 18 LPA
Digital marketing manager – 4.2 LPA to 18 LPA
Social Media Marketing Expert- 4 LPA to 4.5 LPA
Digital marketer- 4.5 LPA to 12 LPA
Analytics- 6.5 LPA to 10 LPA
All these are expected salaries in the digital marketing sector. The salaries are not restricted just to this point it may vary depending upon the company.
How do you create a digital strategy?
Creating a top digital marketing strategy is very important if you have a business in digital media. To improve your business and to know your target is essential, below we mention some points which will help you strengthen your marketing strategy.
KNOW YOUR GOALS
Before you go for any plans and strategies, get yourself clear with Goals that you want to reach. You have to dig deeper into the topic and know about the goal you want to achieve. Having a clear view of your Goal, 25% of your work becomes very easy. Maybe you plan for a 100 customers there are a lot of chances that it may increase to 500 subscribers. Knowing your goal and having a clear view of it will help.
HAVE A CONTENT STRATEGY
According to the latest reports, 25-50% of the people in digital marketing want to spend more time content strategy. It may be the emails, blogs, social media or video contents any type but content marketing has become more important and crucial as these days the internet is just bursting with content marketing in all the place. Therefore, content marketing is a driving strategy for digital marketing.
MAINTAIN A CALENDAR
Once you know what type of work that you want to do, it is better to build a calendar or a timeline which keeps you tracked in every step. You will have a lot of work to do or content to follow there will be a lot of things that you have to analyze and follow. It must contain details about the content formats, benchmarks, deadlines, channels.
KNOW YOUR CHANNEL
For a business, the omnichannel is very good to follow. However, the reality is that different digital marketing agencies require different channels for the industry. This step is essential to filter what is needed for your company and what is not so you can target those customers who are turning up to be your target customer.
Keynotes
So, these are some of the critical things that are necessary for a building a good digital marketing strategy which helps to build you a robust digital marketing plan for your company. Always think about all the pros and cons and plan wisely about the work that you are going it. Have a vision of your goal and try hard to achieve it.
If you have any doubts regarding the planning the digital marketing strategy then you can comment us below or can also contact us, we will be delighted to help you.
