Video Content Rising: Are Text Content’s Days Numbered?

Video Content Rising: Are Text Content’s Days Numbered?

If you fast forward your life to five years from now, you will find the following article in the form of video content strategies. Digital marketing is getting into a pace for a long time, every day new technology or advancement takes place in Digital marketing industry. Producing the Video contents marketing become very important or else we can find video content strategies in the future will dominate the text content.

What is video engagement?

A video engagement means a lot of things and depends on various factors such as the length of the video, the genre choice, general structure of the video. While Video engagement is usually considered to be the primary factor which determines how much data the viewers will retain from the videos that they are watching.

In layman language, we can see that the audiences are coming to your site and enjoy the video without turning out in the middle of a video. In other words, we can say that higher engagement video so the higher effective the videos.

How many videos are watched every day?

video content searches

1.3 billion people around the globe use the YouTube platform which is the most viewed video platform. Every minute 300 hours of YouTube video are uploaded. Near about 5 billion videos are being watched daily on YouTube and every month 3.25 billion hours. While it gets 30 million users on an average daily.

However, eight searches in a total of 10 searches are down the people in the age group between 18-49 years. After seven years it is even expected that the Video contents marketing strategies will full take down the text content and more than half of the viewers will be depending on the Video Content creators and mostly on YouTube, and the usage of the paid TV service will decrease slowly.

According to the reports below Social media marketing usage in India in the year 2017, both Facebook and YouTube stand in the same position. So, we can say that these two are the majorly used platform.

top social media site

What percentage of Google searches done on mobile devices?

62% of the Google search results in the Video content, people are relying more on the Video Content marketing strategies than the text Videos. In this 92% of the mobile viewers watch the YouTube channel and share the videos. The Millenials are the most active and most observed group of people.

YouTube users age group

From the above statistics, you can see that the people between the age group of 18-24 and 25-34 are watching YouTube videos a lot. This clearly shows that people are loving the Video content which explains everything in seconds than reading the content.

How many ads does a person see a day?

In the year 2007, an average person was exposed to 5000 advertisements per day. However, now the digital marketing experts have recently revealed that an Average American watches 4000 to 10,000 Advertisements a day. With every passing year, the number of people watching the advertisements per day is increasing.

It is even expected that at some point of time a screening process will be there for engaging and people will gradually start ignoring all the brands and the advertising processes unless the person has a personal interest.  All those brands who are into advertisements include a lot of challenges on a daily basis: being consistent in marketing, giving best customer experience, leading the competition, keeping the business in a top.

If you acquire all these challenges give you a great opportunity for refining the brand and advertising which will help you in obtaining a vast market space.

What percentage of Internet traffic is video?

84% of the searches that take place in Google, Bing are landing to the Video content, and not just that 84% of the internet traffic in this internet platform search for the Video content marketing only. According to Cisco, the that sells all the networking components in the year 2016 the video content strategies traffic was 67% that increased to 84% when we come to 2018.

This indicates that people are not just looking for Video’s, however, focusing more on the quality of the video and most importantly the content in the video. The cord cutters are generating twice as much as internet traffic as that of the people paying for the TV to view.

Global IP traffic

How many videos are watched on YouTube daily?

As mentioned above daily 300 hours of the video content are uploaded which means 5 billion videos are uploaded daily. However, as we already told you earlier there are 1.3 billion YouTube subscribers. The total visitors on an average per day is 30 million people. While the total number of hours spent per month on YouTube is 3.25 billion hours.

Getting deeper into YouTube, there are more than 10,000 videos which are being uploaded crossed the 1 billion mark and 80% of the views on YouTube are from outside of USA. The tremendous thing here is on an average 1,000,000,000 searches on YouTube are made using the mobile phones and the session in mobile phone lasts for 40 minutes.

How many videos are watched on Facebook daily?

Until 2017 statistics, Facebook had a total of 2 billion active users, but while coming to 2018 the number of Facebook users profiles decreased due to the data breaches that took place in Facebook, information of 50 million user profiles were compromised.

According to present-day statistics, 1 billion people stay active on the Facebook platform daily. In Facebook, 70% of the advertisements are the video is content and people watching the Video content creator are more. Out of every 10 people using the Facebook platform, 8 people watch the video advertisement

83% of the users in Facebook are Female wile in comparison to this only 75% of the Facebook users profiles are Male. This shows clearly that a maximum number of people whom you may be trying to reach may be already present in the Facebook platform. Here, also the people between the age group 18-49 are 88% who use the Facebook platform.

What counts as a video view on Facebook?

For Facebook, a video must run on autoplay for at least 3 seconds. Not just Facebook, even for Instagram 3 seconds of engagement is very important for YouTube 30 seconds of engagement is required.

Even if the viewer doesn’t click on the engagement audio, it will count as a view. Still, then you can measure all the video views to 95% this tells the number of viewers who have watched your video at least up to 95% user intent views.

How is Video Content dominating text content?

We can not completely say that the Video content is dominating the text content because a video, of course, requires content and without content and Video can go on as thought.

Attention Seeker

Out of every 50 searches made on the internet 42 lead the people to the Videos that is why is always said: “Content is King.”

Video contents marketing grab the attention of the Viewers more than the text content does. When you have the digital ADs, the video content creators overpower the whole battle. Think once when we search something in the online media we automatically get attracted to Video content. Generic ads are being dominated by the much more fascinated video contents strategies drawing the attention of a lot of people.

New formats of video for viewer attention

Not just normal vides there are a lot of video types like the live video, 360` videos, VR. All these new types of video formats are taking down the market. Similar to digital marketing and the latest trends coming up every day in the same way Video contents strategies and Ads have the most recent trends each day.

When people were interested more on YouTube and uploading the video from there, then the new champ in the town cam that is Live streaming. It became a hero now everyone is interested in live streaming than the regular content. Brands these days find live streaming is the best while connecting with the people. In live streaming, it keeps transparency between the brands and customers.

While Live streaming is making people go crazy at the same time, we found the 360` videos. According to this, the video will showcase the 360` view of a place. This means a video will which contain the total look of the whole place even the sky and the ground. The brands also started using this to showcase their workplace, new areas and whatever and whenever they are working.

Video content rising

Virtual Reality of VR, after introducing this device it changed the experience of watching Video. Just people have to place their mobile in the VR system and start watching their favorite shows in the VR. As the name suggests virtual reality, a mobile, and a VR is a deadly combination making you feel everything is real. Just because we think in a 3d movie.

So, here we can see that a lot of new advancements are there in Video Content marketing which is making the written content less efficient and text content is counting less in numbers.

Videos increase the Buying intent

Brands are majorly turning towards the Videos because it increases the intention of buying. As we know the success of the brand depends on the number of conversions or else, we can say the number of people purchasing from you.

However, videos do a great job here by pushing the people more towards making a purchase. Videos are significant for the companies who are new because even the records show that people love the Video content it is always good to go with a flow. It is a proven fact that 70% of the people make a purchase only following the Video Content.

Nevertheless, it doesn’t mean that you will make a video and wait for the crowd the come to you. You should connect to your audience and plug to the pain and requirement points of the buyers then present the product as the painkiller or solution to their problem.

For this using the Nano Influencers is the trick, whom people support and follow a lot. This tactic will work for sure gain you a lot of loyal customers.


While coming to an ending note, Video Content creator and Video content marketing are remarkably better than the text content if done a right way. The future will have both Video content and the Text content, but while coming to the ADs of a brand then Video Content Marketing is the best to go. However, while coming to the written content, it is perfect for blogging.

Eventually, in the end, the aim of both Video Content and Text Content to drive traffic to the website and increase the sales of the brand. Not just the Video Content even the text content have new trends that are coming every day. To know more, you can go here.

So all the content writers, copywriters, blogger no need to worry about the situation. Video content is rising that doesn’t mean text content will vanish, it can never happen.

Happy holidays!

What are the Top 7 Instagram Marketing Trends to take over 2019?

What are the Top 7 Instagram Marketing Trends to take over 2019?

We are coming to an end of the year and in this whole year we saw that Instagram gained a lot of popularity and people are using it a lot. Starting from reaching to 1 billion subscribers to banning the fake users Instagram has introduced a lot of new things. Now people are eager to know the new and top Instagram Marketing Trends that is going to come on in 2019.

This article will give you brief about the Instagram strategy and all the latest Instagram Marketing trends that are coming in 2019.


Discover your customer’s

Similar to other social media strategies the first thing that comes up is discovering who is your potential viewer? There are some things which you should take into account while finding out the target customers like the Location, age, gender, interest, the amount of time they spend on social media, etc. Every detail will help you in finding the potential viewer.

Here also you have a confusion? Check the famous events that are going on. From this, you can get the information about the interested or popular hashtags. Check the profiles and interests of the people. You can also find out the list of competitors through this. All these seem very difficult, but when you once start working on this, it will not be so difficult.

Plan before writing

Track down all those content that regarding and all those which you are thinking to write. The solution for this is making an editorial calendar or a full report for it. Whenever you want to get information about the previous posts checks the rules. It cut down the time required for managing the Instagram marketing posts.

Checking all these types of things and planning the Instagram marketing trends stories accordingly to by utilizing the caption, hashtags, other features, etc. in advance. In the Editorial calendar, you can even mention the famous or most awaited events that are going to happen. If you are not maintaining a similar kind of editorial document, then you are wasting a lot of time in “chasing the stars just by sitting in the room.” So it is high time to make an editorial report and start following and maintaining it.

instagram marketing trends

Know your competition

The first step is to know who are your audience are and target them. After knowing about the audience know who are your competitors are and start analyzing them. Analyzing means looking what your competitors and marketers are doing to bring their brand name on top.

Check their marketing strategies on top Instagram marketing trends to engage a lot of people in their brand. Know the popular hashtags, the posts which got highest engagements, how they got that much higher engagement? What are the captions used? And the period that is required to publish the posts? What is their growth rate? All these questions are like the Milestone which you have to achieve to have a successful Instagram story for business.

Brand consistency in Instagram

Always keep in mind while writing content to engage people and establish your brand name. It becomes essential to publish those contents which are related, catchy and attract the audience. If you are posting some random content, disconnected and not to the topic that will not grab the attention of the audience. Instead, make the people leave your page.

Let’s take the example of World Cricket Army we used the name as the tag #WorldCricketArmy. In India people worship cricket. We provide live updates and ongoing trends in cricket. This is what we call as a perfect Instagram marketing account. The Instagram story for business should be something like if people see your even one picture, they should be able to recognize you.

instagram world cricket army


With the usual Instagram post, you can even use the hashtags, stickers, and geolocation. You can add these stickers, hashtags, and geolocation to your photos, videos, gifs.


instagram stickers          instagram sticker

Whenever you want to upload any video, picture, or gif, you will get an option of using the stickers, location or the hashtags that are appropriate which helps in increasing the viewer engagement. Below is the type of options that are available in labels:

Question Sticker: You ask the people to ask any question to you they like or ask any question and tell the viewers to reply to it. Viewers have to tap the sticker and ask the question or respond the answer that’s it.

Poll sticker: Get feedback by writing the question and answers that are personalized. When someone will see and poll on it. This will show the immediate and real-time result to that person.

Hashtag Sticker: Sticker will consist of the particular hashtag whenever the person clicks on it. That person will be redirected to the hashtag page.

Product stickers: You have an account on Instagram, and it approved for shopping on Instagram. Even can use these stickers on any of the photos and upload it in your Instagram story. By utilizing these product stickers to any of the product images. The buyers can know a lot of things about the same product on the first tap and when tapped to purchase the same product.

Selfie Sticker: In this sticker when you tap it. This will redirect you to the profile picture where you can start taking the images that you can use as stickers for your next story.

Music Sticker: This allows the people to upload a specific part of the song in your story.


Geotags will help you in determining the stories in a particular location. Like some favorite place or some specific place in a city. Regularly posting about your situation and giving the details will help to attract the people. Mainly those who are searching in a particular area or spot. It will help them as a guide to a specific place.


Hashtags are used commonly to make your page visible on the online site. Whereas when viewers click it, hashtags them away from your page to the source page of the hashtag.
These have better use when you have your hashtags. For example, if you are running a competition in which your viewers have to click pictures and submit it. But these pictures should have your products in this with your brand hashtag. If you follow the way mentioned above for your Instagram story, then people will get attracted to your post and eventually to your brand.



There are several ways by following which you can convert the Followers in your Instagram marketing trend to the Paid Customer’s. Below are some of the ideas that you can consider:

Retarget the ADs

Retarget the AD campaigns audience who have already searched a product but didn’t make a purchase. Marketing the same product again or the similar kind of products may help to make the customer buy the product in addition to some other product.

Instagram marketing has to say that ADs may be versatile and unique, but it allows you to target the individuals or group of people. All those who follow you and make sure these individuals should purchase from you. Instead should see the content right in front of them.

Get reviews from influencer

Work with influencers who are well known, and people believe and follow. Express your words with the help of the influencers. Don’t just pay them to promote your brand and get only positive reviews instead say them to give honest reviews about their opinion.

If the influencer even comments about the product in a criticizing way take it positively because people who will see will thing the company and promotion are genuine.

Personalize content

Customized content creation makes the people unique and draws more people to your brand. You can even find out the people who are curious about buying and will know about the people and the reviews who already made the purchase and liked it. This builds the trust and believes in the people. A great way of including all this in our brand is by reposting all the images by the audience and make them post your pictures.

Use high-quality images

Whenever you post the photos, publish a kind of images that will match your brand status. You should always be able to tell a story depending on the color, the model chosen and the total quality. When people look at it, they will feel attracted and will surely want to order the food. It makes them think that some professionalized chef prepares the food. Even people can drool over for the taste and order it soon.


The latest Instagram marketing Trends involves all the new things introduced in 2018 and the upcoming trends in the year 2019:

  1. Creators account for Influencers
  2. New Instagram Countdown stickers
  3. Instagram IGTV for creators
  4. AR in the Instagram
  5. Direct buying in Instagram
  6. Say Goodbye! to fake accounts
  7. Nano Influencers are in demand

Creators account for Influencers

The latest Instagram trends that will be seeing them in the upcoming year is the Creators account for the influencers. However, Instagram is still now checking this feature. In this, the high profile influencers and the celebrities will get an option to filter all the direct messages and will be able to see only the in-depth analysis from the followers.

According to the reports, this new strategy is being tested with a small group of the Instagram influencers. In the next year, we can expect that this new feature will roll out all the high profile influencers and the celebrities. This new addition will filter all the quality direct messages and can keep access to limited messages.

Influencers even get a chance to access the data of how many people are following and who are leaving or unfollowing the Instagram page.

Every much similar like Twitter, Instagram is giving an opportunity to the celebrities and influencers to control their personal data and increase the quality of user experience.

New Instagram Countdown stickers

Instagram countdown

Source: searchengineland

Recently Instagram has released a new sticker that is the Countdown sticker. This sticker you can use it in your Instagram Story and it is very good for the marketers as they can showcase the countdown for certain item they are going to sale.

Even the retailers can use the Countdown stickers in stories to show the customers the offers and the time limit for it that will expire soon. Or else the one which is just about to start. After the countdown sticker is being used, it is can reuse again after the previous one expires.

Whoever will see the countdown can follow it and will get the notification about it in regular intervals.

Instagram IGTV for creators

Earlier this year Instagram introduced IGTV new video sharing platform for the individuals, it has a vertical video viewing playback. Here the creators can address the audience who exclusively use the mobile phones and the marketers can directly the audience.

instagram igtv

Why does Instagram supporting the vertical video viewing option? Because it wants to encourage the Nano Influencers and the new brands and influencers to come forward and do the video exclusively for the mobile phones. However, people usually use mobile phones than the desktop that too in a vertical position.

Creating video content to increase brand visibility is the new trend. The brands will increase the usage of IGTV videos to engage people and make the brand gain visibility.

AR in the Instagram

Instagram is allowing all the third party developers to develop new filters on Instagram. According to recent reports, there will be an increase in the use of the AR or the Augmented Reality and VR or Virtual Reality. In the future near AR and VR will mean a lot not just to Instagram but to the whole social media.

instagram ar image


The Instagram filters are seriously great fun to use and this is all due to AR it is like a futuristic sci-fi movie. However, Instagram and Facebook combinedly are planning to launch the advanced AR version in form of messages. In this, in your personal messages, you can send the AR filtered images, pictures, videos etc.

Virtual Reality

In the future, not just the AR filtered images even the VR is taking over the whole social media fastly.  We can find a lot of the latest advancement in Instagram which will make the users also excited.

Direct buying in Instagram

As mentioned in the previous article “Social media trends” Instagram will soon be including the buying option. Earlier this year Instagram introduced the shop option where you can directly see the cost of the item that is present in the picture. After that, you can even add the thing to the cart. Then you can go to the official site and make a buying there.

Next year it is expected that not just adding to the cart even the buying would be made directly. Yes! you hear it right the buying option will be enabled. You don’t require to go to the official website to make the purchase can make the purchase easily on the Instagram page.

Instagram has improved its standards a lot it is not just an image sharing platform now. It has raised a lot in terms of standards and giving a lot more than the images sharing.

Say Goodbye! to fake accounts

Late this year Instagram already announced that it would take strict actions and will delete all the fake users. The similar thing will continue with a haul this year leading to deletion of all fake users and the accounts. All thanks to the Instagram API to keep the social media platform genuine and give the best customer service.

instagram fake accounts

It doesn’t matter if you are a celebrity or an influencer whoever is having the fake accounts will be removed. However, it is giving a full opportunity to influencer to grow. While some of the influencers and the brands may be disappointed with this new thing of Instagram and have to search an alternative to connect the users which is more genuine.

To increase the engagements, the best techniques would be:

  • Use the live streaming option to connect directly to your followers, and engage with them, people feel connected and start following to you. Showcase your background details, day to day life.
  • Also use some of the gif images, videos, Q-A session.
  • Respond always to your customers’ comments and the messages; they will feel you are genuine with good content and will follow you.

Nano Influencers are in demand

Due to the decrease of fake accounts now the brands are turning towards the influencers. Brands want to work with the influencers with a good number of followers. In the race of huge follower influencer brands are opting for the smaller users in which they have a follower list of minimum 1000 followers to reach people.


According to Neilsen’s report, 92% of the customers believe in an item when recommended from an individual more than if a brand does. So, we can predict that until 2019 more brands will come up who will opt for the Nano influencers so that they can reach more people.

The key rule here is concentrating on nano influencer this will automatically gather you fewer people but loyal customers. Brands are concentrating more number of Nano influencers than one big influencer.


Are you ready for all the new and top Instagram Marketing trends? That will take down social media in a different angle and provide the users a genuine platform. It all involves a lot of planning and implementing strategy. Eventually, in a social media platform, only those people get success when people start embracing the new and the latest techniques that are coming every day.

People these days don’t like the old trends, and an old account so, bending your strategies according to the new technology is the most required, and if you keep an eye on the future and the upcoming trends then no one will stop you from gaining success.

If you need some extra help regarding these trends or any other trends, reach out to us, we will give our best to resolve your problem.


Creativity Vs Optimization: What Works Better for Content Marketing?

Creativity Vs Optimization: What Works Better for Content Marketing?

This article was written as part of the SEMrush Big Blogging Contest

Creating content that hits the mark and attracts traffic is a difficult task for content writers. These days brands are taking a fresh approach to proactive content management. Most brands are paying a lot of attention to optimizing content that involves execution. However, the companies are also want to expand their brand name, in these type of scenario content marketing is the best way to grow your brand name in digital media and get unique searches.

content marketing

Above in the statistics, you can see how important Content marketing is for digital marketing. So, it is always said that building content and gathering the follower is not so much easy it involves lots of patience. Apart from patience, the first question that pops up into everybody’s head is: “Could building an optimization strategy be the way to achieve your desired online results?”

Nowadays, being a content marketer is not an easy task, just a couple of things you have to pay attention to;

  • Make sure you deliver creative writing.
  • Create relevant content.
  • Know your audience.
  • Optimize the text that you have written.

How to balance creativity and optimization?

Creativity and optimization work together. Until now you must be having a question “how creativity and optimization can be balanced?” to make you understand in details below we mentioned some critical points.


Whenever you are writing content, it is essential to list out all relevant keywords, related to the topic, first. Do a keyword search and use the results in your content. There are a lot of tools available explicitly designed to help you find the keywords you are after. Tools such as SEMrush, Google Keyword Planner and Soovle are some free examples that do a perfect job.


Once you have your list of keywords, prepare your text for implementation of these words. Don’t just dump the keywords in your writing but try to weave them in naturally. Simply draining in all of your keywords reduces the quality of your text and will affect your website ranking in the end.


Keeping track of the competition and what they are currently up to is an essential element of your day job as a content marketer. Be smart and use successes of others but try to avoid mistakes made by others. Technology has made things easy nowadays there are a lot of pages and sites available in the online media which will help you in getting information about your competitors.

Some things that you have to keep track of while checking the competition:

  • How many keywords does the competitor’s website use?
  • What are the topics they usually cover?
  • What are minor topics they write about that support their general coverage?
  • Check if their coverage is complete and correct.

See, if your contender sites are making any mistakes or if their coverage is incomplete, try to fill the gap. This will keep you a step ahead of your competitor, and you will have some unique content which they even they don’t have. So, it gives you a chance to grab it and kill it.

track competitors

Never forget to check how their content is performing and how many engagements are recorded. Then, also check which articles or blog posts and the blogs are performing best on engagement, social shares, and link-building. Don’t forget the most critical point; check the SERP (Search Engine Result Page) of the page, article of the blog post.

If you want to make all these things work then having a proper content optimization and accordingly planning the content marketing strategy becomes very crucial.


As remember, before jumping into a conclusion and start to work, it always better to know what your audience wants and what are they looking. Lessening the stress and pain of your audience should be your aim.

Customers are the path to success, for all the efforts that you invested, if people find your article to be good enough then the audience will share it for sure. This automatically increases the article reach and will gather more viewers. Eventually, the number of people reading your content increases, then the bot in Google will assess that your content is capable enough to rank higher.


Hence, it is always an excellent idea to concentrate on the problems of the viewers because if we solve the audience problems then only people will come to us and still make sure SEO content strategy revolves around this.

Use different channels to communicate with users. Before you start conveying, check all those channels where you will find active users. To make your work bit easy we mention some of the channels below which are used by a lot of people:

  • Quora
  • Reddit
  • GrowthHackers

The viewers are using these channels a lot to get good contents, other than these there are few other social media channels where you can find good content.

Initially, if you follow these channels, you will get to know what are the topics people are interested to read. Not, just the topics you even get the idea about what is the language the writers are using and at what time which type of content is trending, and what people are interested to read. All these things are very relevant which you have to keep in mind while writing content.


According to the surveys, it is recorded that Humans have very less concentration, so it becomes imperative for your content to be engaging. Even a goldfish has attention up to 9 seconds which is more than that of the Human beings. This clearly shows that users may come to your blog but can return without checking your content. Also if some of the viewers may visit your blog but doesn’t read full content, just read the headlines and close it.

content marketing

So, before you start to write a content keep in mind about the Skimmers and try to write a creative and engaging content, that will avoid the bounce rates. Use the Italics fonts, bullet points, include required keywords, and subheadings.

Highlight all the critical points, write short sentences and short paragraphs because if you have long paragraphs, people lose interest quickly. Place all the relevant issues in the beginning, middle and at the end.


As it is said, images speak millions than the words does. It is essential to use relevant pictures. If you have a content that has only words, then it doesn’t attract people. While using this images, videos, gifs keep the people stuck to the blog. Not just the photos even the Facts and Figures are important it improves the Search Engine Optimization.

Content gets rich support through the images, facts, and figures, and the results here are positive. A compelling, inspiring content with events, characters, and models involve people deep into it. Nowadays, people believe more on the facts, images, figures and understand the facts better than normal content. There are a lot of top websites like Pew Research Center and Statista that provide the facts and figure about everything in the world. While for pictures you can take a look at the free image sites like Pixabay, Pexels, Unsplash.

creativity and optimization

Nevertheless, you can find various ways to include images like product image, infographics, gifs, blog images, anything you can use that is related to your topic. It goes similar with all the figures and facts. While coming to data include the infographics because no one wants to see boring statistics.

So, this sums up that creativity and optimization in content marketing, both are important and should be taken care.


Creativity and Optimization both operate collectively. In a content, if Creativity and optimization are balanced, then it gives immense and excellent results. So, both works best for content marketing of any brand.

If you want us to add some more important points which we missed, you can comment or email us!

We will feel delighted to include it in the blog!

Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

Digital Marketing Courses in Bangalore | Delhi | Mumbai | India

As a result, of increased use of online web media, the marketing strategies have changed a lot. This article will provide will, therefore, provide all the related information about Digital Marketing Courses. So, you will also get an idea on how to go ahead with digital marketing as your career.

What is digital marketing?

Nowadays, we all know that Digital marketing contains all of the marketing techniques that use digital channels like search engines, social media, email, and their websites to connect with customers, marketing is nothing but comparing the audience at the right time and improvise the sites.

digital marketing

Why is digital marketing important?

Like any other form of marketing, the primary purpose of digital marketing is essential to advertise and sell your business online.

What is the advantage of digital marketing?

However, the first and foremost advantage of digital marketing is it is cost-effective. It will cost you less when compared to traditional marketing like on televisions. Hence, you will be able to pay attention to the targeted audience.

What skills do you need to digital marketing?

Furthermore, one must have an expert skill in digital marketing. Always, have a proper idea on its fundamental topics and subjects.

  • Hence a preferably a course on essential topics.
  • Paid social media advertising expertise.
  • Professionals who are experts in every marketing sector.
  •  The ability to think objectively.
  • Creativity and analytical abilities.
  • Consequent visualization
  • Above all ability to think objectively.

How does digital marketing strategy work?

  • Think about the present marketing system.
  • Decide the best customer and plan accordingly to target them.
  • Likewise, you should reach the audience quickly.
  • Use apt technology.
  • Probably set growth goals.

Why you need a digital marketing course?

However, you can become a digital marketing expert by learning through internet but taking proper classes, and a certification course gives an appropriate structure, how to plan the strategies and work for the websites to draw more business.

digital marketing course

What are the courses for Digital marketing?

While, there are numerous courses offered in digital marketing. Major topics mentioned below, therefore, selecting a specialization is easy.

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing.
  • Inbound Marketing.
  • Growth Hacking.
  • Web Analytics.
  • Mobile Marketing.

Check out the five top free online courses to build your digital marketing skills. Refer here for more information.

Google Online Marketing Challenge

Over the last eight years, digital marketing has come a long way. This online course covers first digital marketing, search engine marketing, search advertising. It also includes mobile marketing, social analytics and video making a course for beginners.

WordStream’s PPC University

PPC University is free online learning for WordStream and digital marketing skills. You can access Webinar classes to enhance the digital marketing knowledge and can access through mobiles also so that you cannot miss any classes and updates.

Social Media Quickstarter Digital Marketing Course

The constant need to update with the latest changing trends like email marketing, social media marketing. Excellent training on social platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube and blogging.

Inbound Digital Marketing Course and Official Certification

HubSpot Academy offers a digital marketing course, having more than 3,000 students participating at Udemy. Here students will learn the basics of inbound marketing, SEO, landing pages, blogging, conversion optimization, and email marketing.

There is an exciting offer which they offer is, after the certification exam, graduate students will receive a badge for their resume or LinkedIn profile that they have taken a course with HubSpot Academy.

Alison Free Diploma in E-Business

Hence, Alison Free diploma provides a free digital marketing diploma course. It is an excellent opportunity to build skills in Google ADs, Search Engine Optimization, campaign tracking, revenue metrics analysis, digital measurement so on. Alison is an online learning community to improve your digital marketing skills.

How to do a Digital Marketing Course in Delhi?

Besides online courses, we have mentioned all the top digital marketing courses along with the modules structure and the contact details of the institution.

Delhi Courses

Modules                 60 Modules (Combination of 5 Courses)
Institute’s Age        Established in Early 2008
Contact Info           9990716846, 9990128280
Mail Id                    [email protected]
Centers                      East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad.


Modules                       12
Institute’s Age              Established in 1981
Contact Info                  1-800-208-105
Mail Id                           [email protected]
Centres               East Delhi, South Delhi, West Delhi, North Delhi, Noida, Gurgaon, Ghaziabad


Modules                              5
Institute’s Age                    Established in 2010
Contact Info                      1-800-102-9602
Mail Id                               [email protected]
center                                 South Delhi


Modules                        11
Institute’s Age              Founded in 2001
Contact Info                 1800–103–5941
Mail Id                           [email protected]
center South Delhi      Okhla Phase III


Modules                       7
Institute’s Age            Established in 1957
contact Info               9250127573, 011 24645100
Mail Id                         [email protected]
Center                        South Delhi (64 Centers in India)

What are the digital marketing courses in Mumbai?

Most importantly, listed out the top 3 digital marketing courses in Mumbai.

IIDE-Indian Institution Of Digital Education

IIDE provides a complete professional certification with a 6-month course.
You can also contact them at [email protected] or reach out to them on the contact numbers Andheri Campus: +91 9619958615.
Churchgate Campus +91 7710002589.

MCTA-Marketing Courses Training Academy

Modules            25
Telephone             9821899890
email                  [email protected]
centres         Ghatkopar, Mumbai & Vashi, Navi Mumbai.

Learning catalyst

Modules on the weekend sessions for two months.
Phone          91 89761 05325
email           [email protected]

What are the top digital marketing courses in Pune?

Hence, listed are digital marketing courses in Pune.

School Of Digital Marketing

Office No.102, 1st Floor
Eiffel Square Building
Opp Tilak Smarak Mandir
Lokmanya Bal Gangadhar Tilak road
contact: 086986 06666

School Of Internet Marketing-Digital Marketing Courses in Pune(PCMC)

1st Floor, Hrishikesh Chambers
Opposite to Atos SAP Training, Above Raj Restaurant, Karve Road
erandwane, Pune, Maharashtra 411004
Phone: 080875 30193

Digital Skills – Best Digital Marketing Course in Pune

Office No. 303, Third Floor
Kolte Patil City Space Next to CTR
Above Mahindra.
Viman Nagar, Pune, Maharashtra 411014
Phone: 094220 03946.

Best Digital Marketing Courses In Bangalore

Digital Kora:
Address: Beside Ezone shopping mall,
Above Ramdev medicals,
3rd floor, Maratha Halli,
Opposite to park plaza
Karnataka 560037
Contact:088678 96632.

Digital Academy360:
30 Modules will be covered along with the certification,
Batches are available on weekdays and weekends as well.
Log onto for further information.

Digital marketing course in Hyderabad

However, are few digital marketing course details mentioned.

Digominds – Digital Marketing Training Institute

Triguna mansion, Doctor’s Colony Road Phase 2
Kavuri Hills, Madhapur,
Telangana 500033.
Phone: 091217 72848.

Digital Marketing Training Institute

402, S.K. Enclave,
Mythrivanam, Ameerpet,
Telangana 500016
Phone: 097040 70384.

Digital marketing course in Chennai

SKARTEC Digital Marketing Training Academy Chennai

238, Rohini Flats,
Jawaharlal Nehru Salai
Anna Nagar West
Tamil Nadu 600101
Phone: 097414 27564.

FITA -Java Selenium Hadoop Digital Marketing SEO PHP Angular Web Designing Training.

Challa Mall 5th Floor 505
Sir Thyagaraya Road, Pondy Bazaar.
Parthasarathy Puram, T Nagar
Tamil Nadu 600017
Phone: 098404 11333

How to develop a digital marketing career?

Besides learning a course in digital marketing, having a career in digital media is best. However, there are excellent option available you can take a look below.

  • Create your profile.
  • Take a digital marketing course.
  • Update yourself with the latest trends.
  • Use your creative angle along with market strategies.
  • Go and form a group who are interested in the same subject.
  • Practice the digital marketing trends on a demo project for a real-time experience.
  • Learn every day and put these things in practice.

What is Digital Marketing M.B.A?

Master of Business Administration (MBA) programs in digital marketing provide the students with the necessary technical education and digital education to learn, plan and execute digital media strategies.

Here are the course agenda for Digital Marketing M.B.A:

  • General marketing strategies.
  • Business-to-business marketing (B2B).
  • Financial analysis.
  • Market researching.
  • Proper Business planning
  • Good Interactive marketing.
  • Digital advertising goals.
  • E-business technology.
  • Social media marketing strategies.
  • Internet marketing.
  • Marketing Management System.
  • Web analytics.

What is digital marketing career?

Depending on the specialization, you may be able to take up one of the following digital marketing careers after course completion.

  • Become an Interactive advertising manager.
  • Marketing manager.
  • Supply chain manager.
  • Digital business analyst.
  • B2B marketing analyst.
  • Business Consultant


Therefore, we can say that there is a huge demand for digital marketing in the market.

Eventually, new marketing strategies emerging every day, there is a lot of scope for new job profiles with decent pay.

Gradually, the digital platform gives many opportunities, the future of digital is bright with a lot more to come up!

Further mentioned if you have any confusions and issues about Digital Marketing, we are ready to help you 24/7!

Quick Guide to Latest Web Design & UX Trends 2019

Quick Guide to Latest Web Design & UX Trends 2019

Latest web design trends 2019 becomes very important while coming to year end. The success rate of a website depends on the web design trends. Since your website defines your business, you have to take utmost care while designing.

Make sure the website is designed correctly where it meets all the constraints. Not just the web design even concentrate on the user experience for which you must concentrate on the latest UX trends 2019.

What are the qualities of a good website?

A professional or expertise is needed to design the best website. Then the website design attributes combined to give the best results.

The design patterns and principles will surely help in making the website attractive. However, Usability of the website also plays a crucial role.

What makes a good web design?

Great web designing trends always contain a positive attribute for the website and also for the business.

It involves four steps namely planning, creation, adding images where required, updating the website. Make sure all these steps are updates in regular intervals.

What are the factors which influence a good web design?

There are other factors that involved in the latest web design trends. “Content is the king”- Website design involves content, architecture, user interface, navigation keys, website layout, attractive colors, decent fonts, images, icons and so on.

In this article, we listed out all the crucial aspects that make your website attractive and user-friendly with the latest UX trends, that will engage a lot of people.


Do not overdo your website always have the latest UX trend. Putting many elements on the first page does not appeal.

Adding too much content leads to confusion, and the users will end up leaving the website that is why having a latest UX trend helps. So, it is better if you pay attention to the upcoming and latest UX trends in 2019 it is very useful.

The primary purpose of visitors is to explore the website and keep them engaging. You cannot beat the simplicity, and a simple and clear design always does wonders. Easy navigation from one page to another is also an added advantage. This will decrease the bounce rate of the website.

Good Content and readability.

Good content always attracts more readers or visitors. Keep all the necessary information on the website. Content is an integral part of the SEO practices.

The content should be very relevant to the attributes. Do not overwrite as this may not impress the readers. Be very precise, explain when it is required.

Readability is another vital factor which binds the visitors. Always keep the website easy to read, clear to understand. Include all the SEO elements like keywords and metadata. Use the fonts which are smooth to the eye. Choose different fonts for a main heading and subheading.

Maintain consistency

Always keep the font style same throughout the website. Do not try for different styles for each page and confuse the visitors going through the website.

The buttons should be easy and smooth for the website. Differentiating between headings and subheadings makes your website look fabulous.

Easy to navigate

Navigating from one page to another should be smooth. Use active navigation attributes, easily clickable buttons. Keep in mind to follow the three-click rule, for the visitors to get the required information within these clicks.

Page Load made easy

Visitors hate to wait for the web page to load. Design the page in such a way that by the easy clicks it leads to the desired page.

You have to optimize the size of the images, putting the code into a CSS, Javascript files as this reduce the HTTP request.

page load


The primary purpose of the visitors is to get the required information. You have to design the website in such a way that is interactive, and it communicates well with the visitors.

This makes the visitors spend much time and if your website. You can add chatbots so that they can be interactive.

How can you make a website effective?

You can make an effective website plan by following the basic tips. Make sure you implement some of these tips to get the best results.

  • Know your purpose of communication.
  • Make your site easy to navigate.
  • Include quality content.
  • Keep it simple and understandable.
  • Include a blog.
  • Follow simple SEO and get searched.
  • Implement a Mobile friendly design.

How to make my website popular?

You can make your website popular and get searched in Google by following simple SEO techniques. The general tips to make your website popular are:

  • Optimize your website traffic.
  • Promoting your site.
  • Tools which can monitor website traffic and links to your site.
  • Content development.
  • SEO techniques.
  • Meta tags.

What are the latest web design trends in 2019?

The latest web designing has become much more sophisticated and user-friendly. You can explore a lot while learning and designing the website as well.

Keep track of all the latest web design trends so that you avoid ending up designing an outdated website.

The latest web designing trends include:

  1. Geometric Shapes
  2. Flat design
  3. Bright colors
  4. Bold typography
  5. Chatbots
  6. Add animation
  7. Microinteractions
  8. Include Reviews
  9. Hamburger menu
  10. Tactile images
  11. Floating Navigation
  12. Call to action
  13. Broken grids/ asymmetrical layouts
  14. Single page design
  15. Mobile friendly

Geometric shapes

This is a new trend where the designers use the Geometric shapes for a softer look. The old box type buttons are out of fashion now.

geometric image

Flat Design

It is about minimizing and usability. Flat design mainly targets the important parts of the website, it is a fresh idea to implement to load faster images and high-resolution images.

Bright colors

A regular study on colors has revealed that 85% of the visitors get attracted to the website’s bright color.

The overall look for the website should be classy and give a pleasant look. This makes the visitors spend some time on your website.

Bold Typography

The web design is taking a new face every day, one is such Bold Typography. This feature supports the Content rather images where it becomes tough to load the images on the mobile apps.


Nowadays many websites have added a chatbot. You can find it popping up as soon as you land on the first page. Hence, can also add a chatbox with a creative image.

You have to design a chatbot in such a way that it answers all the general and possible queries visitors come up.

Add Animations

latest web design trends

To make the visitors more engaging, you add small animations in the web pages wherever they are required. The latest web design trend is adding a small video or a GIF to make it interesting. Animation is useful if the page unexpectedly crashes, or takes time to load for any other issues.


Eventually, Microinteractions take animation one step ahead regarding user engagement. These are animations that respond to the user.

It is designed in such a way that when you place a mouse over a particular space, an animation is triggered. These are called micro-interactions and has become a viral web design trend these days.

Include Reviews

Make most of the social media platforms useful. You can add social proof, positive reviews, on your website.

Enhances the growth of your website, and the visitors also feel happy if they see the testimonials, by building trust in your business. All all the social media reviews so that the visitors easily get convinced.

latest UX trends

A hamburger menu removes the pages in the main menu of your website and puts them behind the hamburger icon.

You can have a website that is very minimal, as it allows you to include fewer elements on each page. It can also provide the navigation your visitors need.

Tactile Images

You can try these real images instead of old pattern images. These add a more realistic touch to the images. Tactile design adds a shadowing effect and a more profound image and makes the image more real.

All websites have navigation at the same place. The latest trend in web design to consider is floating navigation.

While it stays visible even as you scroll down the page. It also has the benefit of keeping all the navigation options present and visible no matter where your visitor is on the page. All this makes a unique experience if you design this Floating Navigation feature.

Calls To Action (CTA)

This is the feature where the visitors get immediate action wherever they click on the webpage. These are the words that create interest and enthusiasm to the reader.

Broken Grids/ Asymmetrical Layouts

These designs point to the most important parts of the website. By using attractive colors, unusual format or design, creativeness is what that users expect from a website.

Single Page Design

On the technical note, it is about keyword search, landing on your web page, leading to the contact page details. Every point on the page leads to another conversational page which brings in more business.

Mobile friendly

With mobile shopping apps on rage, the latest web design trends in 2019 concentrate on mobiles first than the regular desktop applications.

Responsive web design must be mobile friendly and this is the latest trend you can expect in 2019.


Since the year is coming to an end everyone grasps their seats and check the internet for new trends introducing in every sector.

This article is our take on the most talked about and essential topic Web design. People who are into digital marketing and mostly into software know what it is worth.

We listed out all the top trends coming, to make designers more excited about new features.

Furthermore, if you have any doubt or confusion with this regard can feel free to contact us any time through any medium.

We will be very glad to help you!

Thank You for reading!