Google recently conducted its annual I/O developer conference in Shoreline Amphitheatre, Mountain View, California, United States. It was one of the most awaited and bigger conferences of the year so far. In the Google conference every year Google tells about its efforts to reach where it is and what are the new technologies and advancement they have brought with respect to the previous year and its efforts to push the consumer technology beyond the boundaries.
In Google, I/O 2018 conference the star of the show was of course Artificial Intelligence or AI and even the Google Assistant was one of the central parts of the conference. The new and updated version of the Android P that is used in Google Pixel mobiles was also made available to watch and was made available to people who want in their Google Pixel mobiles or the developers. And Google covered all the important advancement that is being done in the technologies, Android version, new things introduced and everything.
Below are the announcement and advancement that is being made by and told by Google in the Google I/O conference 2018:
ASSISTANT FOR HANDLING THE CALLS IN GOOGLE DUPLEX
Making calls and booking reservations, giving appointments have become easier now with the more advanced and more smarter and natural sounding voice of the Google assistant. It can easily handle all your business calls and to and fro question and answer conversations easily it can even handle your calls like when you hate to make a call when your reservation is not confirmed Google assistant makes a call on behalf of you.
As Google started explaining everything about Google Duplex and two calls one by the Google Assistant and the other the Human call. Both were very similar and it was difficult to identify who was human and who was not and between both only one was the real human.
The most interesting thing about the Google Duplex was that it included “hmm” “umm“ when someone on the other side of call replied “okay. Give me one second”. And even had “uhh” behaving like it’s thinking about the answer. It was even able to answer all the twisted and turned questions and the answer that was seemed to be very natural. And it was very much unbelievable for any person to identify who is human. Even sometimes the human mess up the things but Google Duplex talk the right answer and never mess up.
SELF DRIVING WAYMO JAGUARS I-PACE
These cars are very important for the future generation and are required a lot in the future as this is the driverless or self-driving car. The working and all was shown in person to the people present in the conference. And it was even illustrated that in the coming years more than 20,000 cars would be on the roads. At present, it was being used in a taxi with no drivers on the driver’s seat. The Waymo taxi service company announced to launch this service in Phoenix, Arizona by the end of this year. The people can avail this car easily with no drivers and can travel to the local destination.
SMART COMPOSE INTRODUCED IN GMAIL
There has been a lot of changes in the Gmail this year than the 14 years. It is using artificial intelligence or AI to make the Gmail experience even better. The main feature of the smart compose is that it by using the Machine Language it would help to create and complete the sentence in the emails automatically. As similar to that one in the mobile phone which predicts the word for you whereas in here it composes the whole sentence. As Google contains a whole lot of your data, day to day things and all, it became smart enough to show you the right autocorrect sentences.
GOOGLE MAPS ADVANCEMENT
The biggest savior of this century for the busy people is the Google Maps which shows the people the route which is having less traffic and you can reach the destination early, which initially means it shows the people short-cuts and not so busy routes to reach the destination. It helps a lot to the people who are new to any place and want to get somewhere which initially becomes a savior for them. But that’s not it Google has updated this Google Map feature and made the best out of it.
And one of the important flaws of the Google Maps is that you never know where the blue dot is going to or pointing to. This problem has been solved Google has made it easy. Now you can directly point your mobile to the street and the view if the street and the direction would be flashed on your mobile with the right direction to your destination. A demo on this advancement was given in the conference but when this thing will be implemented in the present Google Maps is unknowns still now.
ADVANCED ANDROID P BETA
Android P beta has become very much accessible, and it is accessible not only in the Google Pixel mobile but also in 7 different mobiles which also includes Nokia, OnePlus.
The Android P beta is accessible in all the Google phones starting from Google Pixel, Google Pixel 2, Google Pixel XL and Google Pixel 2XL. Whereas this android version is not available in the Nexus 5x and Nexus 6p.
Other than the Google mobile phones it is also available in the other brand of mobiles or the third party mobile phones that are available in the market which are mentioned below:
Essential phone
Nokia 7 plus
Xperia XZ2
Xiaomi Mi Mix 2S
Vivo X21
Oppo R15 Pro
OnePlus 6
The saddest part of this is that it is only limited to certain devices only. Every smartphone out there won’t be getting access to it. After the testing and seeding of this Android version making it more efficient to use by the customers, it will be launched by the end of August.
Android P is very much efficient than the Android version of oreo. The battery has become very much adaptive and battery conserving has become much more efficient than the previous versions of the android. And the app wake-ups have been reduced to 30% in which the operating system fore-predicts the apps that are being not used in a day and reduces the waking up of this type of apps.
Adaptive brightness with your preference to change it. Google has introduced it as even if having the brightness adjusting mode people use the manual way to adjusting the brightness. Google has modified this and made the brightness be accessible according to the personal preference of the users.
One more important features are the App action in which in the afternoon you may be searching for the movie tickets in BookMyShow. And in the evening you forget about your evening routine then Google will ping you and alert you to the evening workout with different and effective workout sessions.
Developers coming up with new apps can keep the parts of their app in the different operating system which is called as the app slice. If you want to search something like MakeMyTrip and you get a drop-down button with only home and work including the prices beside it. If you are searching the “Goa” and get some pictures from Gallery that are recent. And this technology would be advanced in the near future making it accessible for videos and checking-in in hotels.
IMPROVEMENT IN NAVIGATION
The navigation system in the new Android P enabled smartphones have been made easy and clean in order to make the multitasking process very easy to understand. And has replaced the home and recent buttons with a horizontal bar. To bring everything out there in the single screen only Google has implemented this technique.
It has a swipe up screen which when swiped up can see the excessively used app and the recently opened apps or the pages and in addition when swiped twice you can see all the apps present. This has made the work of the users very easy and accessible easily and can have everything readily available in one gesture.
SIMPLIFIED VOLUME AND SCREEN ROTATION
The smallest change yet but one of the exciting one. The volume keys which are usually used to be on the outside of the mobile and where the hardware buttons. Whenever you want to play any video and turn the volume button low and high and later find out the ringer to be silent or to very very loud. This usually happens a lot with the people. To omit this problem Google has made the media volume on the phone itself on the screen right side where usually the volume keys are meant to be. Where you can manually set the volume by increasing or decreasing and with a bell icon above to turn on and off the ringer.
HOW TO USE AND MINIMIZE THE USE OF ANDROID P?
Google has introduced a dashboard in Android P where you can find all the details of every single minute of yours like how and where you spent your time on which site or page or app. For example how much time you spent on facebook from the phone and from desktop not only facebook every other site you are using.
You will be getting all the details of the time spent by you on the internet. This can help the people using it cut it down and minimize the usage it is something like the self-imposed limits on the social sites.
SMART DISPLAYS BY GOOGLE
In reply to Amazon Echo Alexa, Google has started with the excellent and very nice smart speakers and touted screens. It is implemented with the Google assistant and smart displays. Not only that Lenovo Smart Display, LG, Sony, JBL are working for hand on with Google to deliver the best Google smart display. Which is anticipated to be released in the month of July.
JBL LINK BAR
Google has promised to implement the Google Assistant and remote free Android TV build on in it. Google assistant will be infused in the soundbar with 4 way HDMI 4k passthrough in the soundbar and would go on for a very slim and handy profile. And it is yet to be implemented in the real model.
INTERFACING OF GOOGLE ASSISTANT
The Google Assistant would be taking in the form of the visual experience when you swipe for the Assistant. Every day it comes up to you with the reminders, notes, directions saved or day to day ways or having the interactions Google Assistant. It’s something like Google is renewed with all the specialties that are required to simplify the work of the user mostly the business persons. Which is most probably estimated to be released in July or August this year.
WEARABLE OS
The wearable devices like the watches will be having the inbuilt Google I/O Assistant which would be helping the users in all the ways just by being on the wrist.
If you are in the airport and want to the next flight or the whole schedule that is where the Google smart wristband becomes very useful with all the available things on your wrist that too a voice guiding you. Not only that you can switch on your A.C without the use of the remote and make your LG vacuum cleaner work just by commanding to Google Assistant on your wrist.
REFURBISHED GOOGLE NEWS
The new refurbished Google news is somewhat maintaining the site similar to Apple News like designs making it a bit easy for the user to access to the important updates and news and is broken down into two different parts as the newscast and the Google call briefings. And even provides you the links to the source which helps you to subscribe easily.
Machine language is the base of this updated Google news, as its main aim is to provide people the original and quality and time to time news. The smarter of Google News version will show the most relevant news and goes down likewise and will be updated on every Android phone within the week.
DIFFERENT VOICES FOR GOOGLE ASSISTANT
Google nailed it with coming up with 6 different voice and accents and even with the voice of the celebrities.
For example, the musician John Legend has also lent his voice for the Google assistant you will be hearing it soon in your mobiles, headphones, wristband, smart displays etc.
Not only him there are other 5 celebrities who have to lend their voice to Google assistant which will be coming in front of you by the end of this year.
SPECIALLY ABLED PEOPLE ALSO GET BENEFITTED
Not only the common people but also the specially abled people are being benefited with the new Google I/O advancements. Google has used the Machine Language to make the display captioning even more effective while two people are talking. It would help the hearing-impaired people by separating the relevant words and information and even identifies the different people voices and separates accordingly.
For future, it is thinking to build up a Gboard with the Morse code for the specially abled peoples.
IMPROVED GOOGLE LENS
Google has improvised its lens with the inbuilt object recognizing software used in the camera lens. Which will be made available in all the new phones coming not only in the Google mobiles. It is aiming to target all the smartphones out there. Artificial intelligence has been used which will lead to Google assistant if you click once and will lead to Google lens if you click twice.
The work beyond this is yet to be done and will be in front of the users soon.
According to the statistics, 40% of the content provided on the internet is repurposed or rewritten. Repurpose actually means getting all the texts, contents, research work, images and then by using different multiple ways and implementing them in as your content as a refurbished and formatted content. In simple words, we can say gathering information from different sources and summing up to a totally different and creative your own blogs, contents, articles, ebooks etc.
The information you collect can be from anywhere not necessarily from the online platform it can from the physical means like the newspapers, magazines etc. can even convert some of the important data to infographics, graphs etc. making them look attractive and catchy for anyone who reads your articles, blogs, ebooks etc. all these repurposings or rewriting things are called as the smart work than doing hard work.
Working hard is a very good thing some marketers out there always want their work to original under their name every time they work. But with so much content that is available out there, it becomes very important to stand out unique from all of them. But every time creating a new content entirely takes a lot of time instead repurposing it time to time by adding new important things, removing some old things repurposing it with time also gives a lot of boost to the content and instead saves times and resources and attract a lot of leads.
Below is the survey conducted OkDork about the average share generated by different content types: WHY SHOULD CONTENT REPURPOSING BE DONE?
Repurposing the content or else known as rewriting your present content by adding important things and by removing the unimportant things as it has a number of benefits which can be listed as below:
Reaching audience: whatever we do it is just to reach the audience, and users basically prefer infographics than the texts. And generating the content according to the customer’s needs is one of the important things. Rewriting and adding more information through infographics grabs the attention of the people more.
Rewriting the old content: while cleaning your room sometime you may find your old favorite book. Whenever you see that you always think to take time and read it but unfortunately fail to do it. And it always feels really great when you stumble upon such master. And from next time to remember to read it, you should dust it out, clean it and keep on the front row which reminds you to read it every time you see it. Similarly, your content also should be refurbished or rewritten with some new contents and infographics which attracts the customer’s attention at the first go.
Making your efforts work: when you put all your effort into a content you will always want your content to turn out to be the best one. Just having a good quality content is not enough there are some hidden qualities also involved in it that may affect your content. Repurposing whereas helps to let your article to get into front once again and allows people to see your blog once again. And it is just like a second-time content promotion.
Below are the approaches that should always include while repurposing a content:
Updating your content from time to time. You should always keep on updating the content with necessary data and infographics.
Always keep on expanding your content by providing more and more relevant data and adding it to the already existing data.
Reformatting the contents should be done because it again allows your blog to come to the front and which enables viewer see your content again or add on the new viewers which initially increases your audience’s.
IMPORTANT WAYS TO REPURPOSE THE CONTENTS
Video tutorials or Webinars: Webinars are always a great idea that draws you a lot of leads and attendees. And repurposing your webinars into youtube is the best you can do. Because everyone out there won’t be able to make up for your webinar and youtube videos of your webinars then your valuable content lives on.
This will automatically drive a lot of people to your webinars and videos as you would be having all the videos stored and available for the audience’s which will help in grabbing the attention of the new viewers also.
Guide to old blog posts: Suppose you have written a very good article about anything, always remember to repack those blog posts into a completely new article. For example, in past if you have written about why digital marketing, what is the importance of digital marketing, different functional parts in digital marketing, jobs in digital marketing, how to choose digital marketing course etc. you can effectively be combined this all and make them into a “Complete Guide to Digital Marketing”.
This really works out you just have to do some coating and crafting upon your old blogs and you are ready with a new article.
Turning a blog to a podcast: after a tiring day at the office or early morning wake up people usually don’t prefer to hang on the data provided on the internet and check the whole article, instead, they would be interested sitting back and listening to something. Whereas you have the script ready podcast it in social media is a mindblowing way to repurpose your content. You should always know your target audience and prepare the content according to their preference. Never ever try to sell yourself bluntly and should not contain long commercial. Should be brief, clear, informative and topic oriented. Nearly 94% people using podcast use social media wherein 48% people follow brands.
There would be no saying no if we say that the marketing strategies in the digital platform are growing like anything from the past 10-15 years there has been a huge increase in the online marketing platform. The businesses are more opting for the online platform than following the traditional marketing format. Traditional marketing platform is usually very expensive and costly which was not easy for every company to afford. Moreover, the digital marketing platform is cost-effective and open to all irrespective of what and how big their company is.
It has opened a lot of channels and routes for marketing so that the customers get spoilt by the different choices provided to them. These services have brought a lot scope for the people in professional aspects creating a lot of job opportunities for experienced and as well as for freshers. The posts like the digital marketing executives/managers/ associates, social media marketers/executives/ associates etc.
As everyone is turning towards the digital marketing side the requirement of the employees in digital marketing is very high. And learning the digital marketing course is very useful for anyone who wants to explore in digital media and it is the most trending and booming jobs nowadays. For any individual who wants a career in this digital background will surely have a bright future.
HOW WILL DIGITAL MARKETING HELP TO BUILD A CAREER?
Usually, people watch other people on the social media and think that its very easy to go trending and viral on the digital platform. Then you are mistaken it is one of the difficult tasks for completing these task people come to the digital marketing service providing agencies which eases their work and helps in building a trending content for them in the digital platform.
Sometimes people do research about “Digital marketing” and its Tool in the Google like the Google Analytics, Google Adwords, Webmaster etc and do a thorough research on the digital marketing tactics by readings some blogs, articles, watching youtube videos etc. and they feel like now they became experts in digital marketing field which is the biggest misconception of anybody if he/she thinks like that.
Even there are agencies who sway people by giving false hopes and fraudulent promises to make people experts in digital marketing and portray themselves as the best digital marketing service or course provider instead they are the digital marketing impostors they show the access to the tools, templates, website etc. which is all useless because there are a lot of free tools available in the internet and are very simple and easy to use. That is when you should understand that it is a trap and you should not fall for it.
Communicating is one of the important factors of the digital marketing service because whatever you may be knowing and working in Google analytics until you communicate you can’t get the audience’s and all your services would be crushing. And be updated with the present trends, patterns, and insights no matter whatever data or companies you are working with which helps you to enhance the leads in business.
And a best digital marketing course providing tutorials will make sure and keep in mind to avoid all these kind of mistakes instead will give right guidelines, do time to time reality check, most importantly keeping grounded.
How to achieve it? Only by having a strong foundation in digital marketing fundamentals.
In any digital marketing course which provides the best coaching will always start from the basics, concepts explain them nicely and then goes to expand those concepts in the vast arena of the digital marketing. By this exposure, you get to basics of digital marketing easily not only that but you will get to learn all the shades involved in digital marketing which will help you in applying these techniques in the longer run and larger framework. And all this can be achieved in the longer run when trained by an expert trainer in digital marketing field, who would be able to incorporate the best course material and lacing a lot of real-life examples and should access a lot of practice examples and real-life live works undertaken because from real-life examples only people get to know what is deep inside the campaign and can know how the actual digital marketing strategies works.
When you will get to know the correct strategy to accompany the digital marketing campaign you will be the king of your specialized sector. And moreover will maintain the conceptualized and glory of your digital marketing campaigns.
HOW TO KNOW WHICH IS THE BEST DIGITAL MARKETING COURSE FOR YOU?
The most important thing to remember there is no secret formula to learn digital marketing or there is no 2-3 days digital marketing course. If you think that you will land you somewhere, where they will provide you with some digital marketing secret tricks then you are in a big misconception.
There are always certain steps which are required to be followed to achieve something. And below are some of the major things so should check on while choosing a digital marketing course providing institution:
REPUTATION OF THE INSTITUTION: this is where everything starts from the reputation of the institution you are willing to go for because a reputed institute will always focus on the course provides, want you to gain knowledge and would also want you to perceive candidature in the market.
Below is some question which should pop-up while choosing an institution:
How old is the institution? What are achievements of the institution? What is its journey?
How wonderfully has it been grown?
What is the profile of the institution? What the alumni have to say about the institution?
Does this institution have license and accreditation to run the coaching class?
REVIEWS: ALWAYS CHECK BEFORE JOINING: digital marketing it self-means going online on the internet platform. In digital platform people always have to maintain their business reputation and online platforms allows the users to give reviews, comments, suggestions and the ad makers always have to maintain their reputation. Because they can the bad reviews and negative comments on the online platform which may lead to bouncing back of the customers. Because people nowadays rely more on reviews and comments then what they see.
FACULTY OF THE COURSE: the most important thing for any type of course not only the digital marketing, whatever course you may go for always check how good are the faculties because they are the only medium from which the students gain the knowledge. Everything falls apart when the time comes to chose the faculty the institute may be the top class, with well-crafted courses provide, and nicely templated syllabus provided everything tears apart if you don’t get those best trainers who can make everything easy for you. Doing a background verification with the alumni is the best thing to resolve it. Because good indicators can show you a clear path to achieve what you want.
DIGITAL MARKETING CURRICULUM OR SYLLABUS: what is the syllabus and curriculum the institution is providing is very important because of know because everything should be well versed and crafted and very closely be being examined. Everything should be in an order like the basics first then expanding the whole topic of the digital marketing. And should always know how important are the topics? And are all the topics being covered nicely in stipulated time? And are real-life examples being linked with the topics or not?
CERTIFICATION PROVIDED: certification is very important if you go for the job in any digital marketing firm certification is the important thing what the companies ask for. You always have to check on are the certifications provided are relevant or not? Because of there a lot of certification available out there. Should always check how the certification is going to help you? What is the important certification you need? And are these certification provided by the institution?
PLACEMENTS: placements are very important for everyone who completes their education. Basically, you should know does the institution provides placement facilities or placement support? What are the companies it has tied up to? How many people are getting placed? What is the average package being given to the students? What are the job profiles the companies hire for?
PAYMENT PROCESS: you will be able to start a course only when you pay the fee. Knowing the fee structure is always an important thing to keep in mind. You should always check what is the fee structure? And are they providing courses and facilities according to the money they are charging? And are the multiple stage payment procedure available? And are the installments procedure easily available? What is the ROI you expect or get from the fee paid?
These are all just the guidelines to select a good institute for the digital marketing course. Rest it all depends on you how much you are keen to take in the knowledge given to you. This is just to keep you on track and help you in decision making. But at last, the decision has to be taken by you.
