Whenever you think of advertising the first thing that strikes your mind is social media marketing. But there are many possible video marketing platforms. One such developing platform is LinkedIn video marketing. However, LinkedIn videos ads are the best to target B2B marketing. Does the general audience pulse think that if your video didn’t go viral, then it did not work? No, your video doesn’t have to go viral to drive the expected results. Therefore, there is a demand for video marketing content so you can use for LinkedIn videos.
According to market analysis, there is an increasing demand for LinkedIn video ads. These days 2 out of 5 business marketers implement LinkedIn videos.
In this article, we will discuss LinkedIn Video Marketing and tips to enhance LinkedIn video ads.
What is LinkedIn Video?
After the launch of LinkedIn native videos in 2017, it is now more than just a job profile portal. Now it is a primary B2B marketing platform to make LinkedIn native videos, LinkedIn video ads.
LinkedIn videos are becoming popular and mostly used for business for
LinkedIn native video:
The video which is uploaded directly to LinkedIn is created on the LinkedIn platform itself is LinkedIn native video.
LinkedIn native video auto-plays in LinkedIn feed news. LinkedIn native video grabs more attention and audience compared to other videos. However, a boost in business growth holds good for LinkedIn native videos.
LinkedIn video ads:
On the other hand, LinkedIn video ads are sponsored videos that the company uses as LinkedIn video marketing tips that appear in the LinkedIn feed news. LinkedIn Video Ad has excellent potential in creating brand awareness, brand consideration, and also lead generation to drive more targets.
However, the LinkedIn native video is for a maximum 10 minutes long maximum of 10 minutes long, whereas LinkedIn video ads can run for 30 minutes.
How to Promote Marketing Videos through LinkedIn?
These days, LinkedIn videos is a favorite channel to reach the large business. Marketers make most of it because LinkedIn video marketing is active and can achieve the expected outcome.
On the LinkedIn page, fill the text update in the share and update box.
Now, go to the Youtube site, search for the URL of the video you want to post.
Now, again go to LinkedIn and click attach.
In the add URL box, paste the URL of the Youtube link and click attach.
Now, click the share button to post.
Can Companies Post a Video on LinkedIn?
The answer is yes, why not. Earlier companies used to share video links from Youtube or video sharing websites. Now LinkedIn videos can be easily embedded in the company LinkedIn page directly. You will see an option for post video uploads, at the top of the company LinkedIn feed form. You will find an opportunity in the box where you can post an update or a text depending on the requirement.
LinkedIn video ads work best for company advertising. However, this advertising may include job posting, company’s products, services, and marketing strategies for the overall development of the company. LinkedIn video marketing is the latest trend in marketing confined to a specific domain.
How Does LinkedIn Video Work?
LinkedIn video ads is an excellent opportunity to make a place for the company in the industry. LinkedIn videos can boost the engagement of the users, thereby attaining the better traffic and also the company’s ability.
Whenever you post a LinkedIn video in the LinkedIn news feed page, it will target the audience you mentioned. LinkedIn is ad specific. For example, if you are posting a LinkedIn video regarding the latest products on your website or company. Then, you should select the audience you wish to see. Therefore, by choosing the right constraints while LinkedIn video marketing, you will reach out to the expected audience.
What are the Specifications of the LinkedIn Video Ad?
However, there are some specifications to follow while posting a LinkedIn video ad. LinkedIn video ads should have a 1:1 aspect ratio. Therefore, LinkedIn video ads should have a minimum resolution of 600×600 px and a maximum resolution of 1080×1080 px.
The LinkedIn video ads should run for a minimum of 10 minutes. However, it recommends that it should last for about 90 seconds. This is the best time lapse for a video duration.
The LinkedIn video ads will play automatically like any other video on a social media platform. You should enable the sound as it will not play the music initially. Make sure you add a good sound and winning captions as well.
What can LinkedIn video use?
Unlike social media, advertising in LinkedIn looks a little different. The viewers may be limited, but this does not mean that your video is not accessible or viral.
LinkedIn Video Marketing is a professional platform, where only the relevant searches gain importance. However, there are some scenarios you should consider to attain more productivity.
Promote blog posts:
You can promote the blog posts here. Promotion is a strategy where you can use short videos to improve the content and help to achieve the targets. You can make a potential LinkedIn video to boost your business.
Nothing can beat promotions. Promotions are the must for any product and services, no matter big or small. However, promotions can never get enough. LinkedIn video ads take your company to the next level.
Link-Back to Your Video:
The primary goal of the video is to catch users attention. Add the rich content. Remember the content is king. Also, the promotion is Queen. By using this link back technique, you will be readily recognized in the marketing industry.
You can link the video anywhere in the text whenever it requires. This way, it will drive more traffic to your website. You can write a post, wish to publish the content then make it must to add the video link as this the best referral link to drive popularity.
Interview industry leaders:
To interview the industry’s best well-known people and post on LinkedIn is the cheapest way to campaign about your company. There is a chance that the potential leads will notice and thereby get more visibility.
Also, if tag the influencer, there is a chance that they also go through your profile. Featuring interviews will be an added advantage to your company. An added benefit if influential industry people are in your viewers’ list. Thus, broadly taking your company regarding marketing standards.
Make it Professional:
As we all know that LinkedIn is a professional platform make sure you impress it. To discover LinkedIn video marketing strategies, you should create quality video and quality video content. Both will go hand in hand to fetch more visible results.
You can see some fantastic visible results of LinkedIn video marketing which will increase the professional relationships for better popularity of the company or brand.
Optimize for Mobile Viewing:
According to the reports, 57 percent of all internet engagement is through smartphones. Therefore, it is crucial that you optimize the visibility for all the mobile usage. Always use attractive titles, simple description and classy color for the background.
However, you should take care of the aspect ratio while creating videos for mobile phones. The aspect ratio of the content should be 1:2.4 to 2.4:1. Also, the maximum LinkedIn video size should be about 5gb.
Overall, we can say that LinkedIn video and LinkedIn video marketing is a great chance to stand out in the professional font and advertising platform. LinkedIn video ads help to boost the engagement on your website, thereby help you in getting acquainted with the potential clients.
However, these days video is more effective and takes less time to create and post one. LinkedIn videos reach the audience at a fast face.
If you want to add some more points, please feel free to comment on our blog. We will update it here.
LinkedIn Ads is a developing platform for Advertising. You heard of Facebook, Twitter for the Advertising purpose. It is a great choice to advertise on LinkedIn text ads and LinkedIn Ad campaign for your business growth. LinkedIn text ads play a crucial role in determining the level of advertising. Also, we will discuss how to set up LinkedIn ads campaign manager for your advertisements or commercials for the growth of your company or organization.
Furthermore, LinkedIn is a social network site specially designed for business and is so far the best place to professionally get in touch with all the similar profiles, improve your business through advertising, job posting, search for a specific skill set people, industry information and much more.
What are LinkedIn Text Ads?
LinkedIn text ads are the fastest growing trend in LinkedIn Ads methods. However, LinkedIn text ads are involuntary in nature, self-service kind of ads where you can easily create, edit and manage the text ads.
LinkedIn text ads can optimize your LinkedIn Ad campaign and campaign budget. You can quickly achieve your desired results if these LinkedIn text ads are appropriately planned and executed. In addition, Social branding is easy through these LinkedIn text ads.
How to target audience on LinkedIn?
Targeting audience on LinkedIn is used for different purposes. If you are running an organization and wish to look for managers, you should be specific to what managers you are seeking. Thus, this targeting audience on LinkedIn text ads is one kind of search tool where you can search for the required skill or possible constraint.
It is a way to search and find the right expertise through the job role. This way, you can also know a person’s skill set, salary scale, and many such aspects.
How much does it cost to post an Ad on LinkedIn?
The LinkedIn job post cost per day is about 1.3 times of your daily pay per click (PPC) budget. For example, if you set a budget daily of $100, there are chances that it will cost roughly $130 per day.
However, with many CPC ads, it majorly depends on the target audience scale and also the competition. Consequently, the CPC ads will cost around $2 and will go up to $5 per click.
How do I pay for LinkedIn Ads?
Well, talking straight about paying to LinkedIn ads is through your credit card as we all know that LinkedIn text ads work through auctions and bidding.
You can choose your pricing levels, typically from either CPC or CPM. However, you can set your budget, control your budgets, bids, and schedule whenever you are willing.
How to optimize LinkedIn Ads?
LinkedIn Ads optimize the text ads and lessen the work pressure thereby increasing the profits. Again, there are some optimization practices which you implement will surely drive a large target audience and also LinkedIn ad campaigns. Some basic tips include:
create great content.
Include all the relevant content.
Use neutral and classy colors background.
Use call to action (CTA) phrases for easy understanding.
How do LinkedIn Ads work?
LinkedIn purely works on the concept of cost per click(CPC). After you successfully create a LinkedIn Text Ad and a LinkedIn Ad campaign, you can choose the bidding options depending on your budget. likewise, there is some bidding competition available for the same kind of product, and then your bid level is also high. Similarly, LinkedIn is all in one advertising platform which will fetch great results when followed regularly.
How to create a LinkedIn Ad Campaign?
After discussion of fundamental topics, let us go little further and see about Linkedin Ad Campaign. As a result, you will have to create a Linkedin Account, know your primary audience.
To start with LinkedIn Ad Campaign, you should first
create a LinkedIn Account.
Understand the audience.
Copy of Ad.
You can add video. However, it is optional.
On Linkedin Ad page, login page, see for the option “get started,” this will further lead to two types of options “create an ad” and “sponsor an update” and then click on “create an Ad.”
To brief about a sponsored update, it is a method of where you get a direct message to your home feed.
1. Create a LinkedIn Text Ad:
To create an Ad, you should fill in the details mentioned in the tabs. The name the campaign so that you will create a campaign name to further go ahead with the ad creating. Some of the attributes you should watch out are:
In this tab, mention the name of the campaign to display the LinkedIn text ads. You can name appropriate name according to your website or services you offer.
You should select your preferred language over here. Word is upon your interest. However, you cannot get the translated version of your ads.
Under this section, select the basic version of media type. An advertise of the traditional or general format is chosen here. However, if you include a video, make sure to add a play button on the specific image you wish to keep.
LinkedIn Ad destination:
Under, ad variation, you will find the option Ad destination. Ad variation is the place where the ad destination decides. You can link the ad either to a LinkedIn profile page or an external URL. If you target more traffic to your website, then it is a must to include the external URL.
Therefore, if you want to measure the user engagement rate and the quality of the traffic of your website, then the external link is provided.
LinkedIn Ad design:
LinkedIn is a bit limited. So, you have to take care that the headlines and descriptions will not exceed the limit. Therefore, the headline character limit is 25, and the report is limited to 75 characters which of two lines maximum. To edit ads, you will find a preview on the right side. You can see the ad preview and can make the necessary changes. You can change even the images if needed.
LinkedIn Ad variations:
You can create many changes in a LinkedIn ad. For an ad, you can choose an external URL or a LinkedIn text page. The cost of the ad depends on the traffic you want for a page. LinkedIn text ads do not rely on the location of yourself.
If the audience is not actively looking for your ad, then you can push the LinkedIn text ad page. Eye catchy headlines or question-based headlines will draw more attendance.
2. To Target LinkedIn Text Ads:
After, you create your ads, its time for targeting the same. The target options for LinkedIn text ad is a similar way to Facebook and Twitter. In LinkedIn text ad, you can search through the job title, skills, interests, employer, and company.
However, you can target the audience depending on the group name, gender and also age. Consequently, in LinkedIn ad audience size is directly proportional to profits.
Therefore, if you feel your audience size is getting small, then you can take LinkedIn suggestions as settings to improve the target audience.
However, in the campaign manager, you can select the options and create the campaign button. Moreover, there are different types of the LinkedIn Ad campaign. There is a sponsored content, sponsored Inmail and text ads.
Equally important, sponsored content is the traditional way of advertising that usually appears on the LinkedIn feed page. You can drive new followers to a company based content. Some of the essential tips to take care while choosing sponsored content are:
learn more facts about sponsored content
You can use good content and vibrant images in the feed
Optimize the campaigns in real time.
Sponsored content uses on all devices like desktop, smartphones, and laptops.
On the other hand, sponsored Inmail is a unique ad format which allows you to give relevant data, personalized data through this campaign. The vital points on sponsored Inmail include:
You can reach the target audience on mobiles and desktop
conversations through personalized messages.
Reverberate with the target audience.
Learn more about sponsored Inmail.
LinkedIn text ads:
However, LinkedIn text ads is a budget-friendly option you can utilize. Also, LinkedIn text ad targets hugely. To select a language option, keep in mind that LinkedIn cannot translate the language. You can choose languages including Spanish, French, and German.
The LinkedIn text ad is pay per click (PPC) or cost per impression (CPM). Using LinkedIn text ads, you can have the advantage of the:
More information about LinkedIn text ads.
Pay for the ads that get clicked and works.
you can easily create ads and launch a LinkedIn ad campaign
Similarly, coming to the budget, LinkedIn allows you a daily budget for $10. However, for best results make a budget for at least 100 clicks per day. Plan your audience, so that every click is worth the money. LinkedIn text Ad generally works for a targeted audience.
4. Submit Ad:
Submit Ad is the final step in the to launch the LinkedIn ad campaign. In fact, one of the key features of LinkedIn is it will manually evaluate all the ads. However, your LinkedIn text ad will not be online before it goes through a review process.
Therefore, following these simple LinkedIn text ad creations, and LinkedIn ad campaign, you can easily advertise your goals on LinkedIn successfully.
Hope this article has given you some idea on LinkedIn Ads, LinkedIn text ads and LinkedIn Ad campaigns. Therefore, when it comes to spending a limited amount, LinkedIn has many options.
If you want to add some more interesting facts on LinkedIn Ads, feel free to write to us, and we will update here.
As e-commerce involves majorly on the consumer, the relationship between the two should be well-built. It is one of the critical building blocks that you will have to add in your online business 2020. You have to understand how crucial a customer’s feedback can turn out to be. They help you shape up your business flaws, which works like constructive criticism. A simple thing like highlighting your loyal customers monthly on the company’s social media can be a big win.
Areas to Involve the Consumer
One of the areas that are still a challenge for online businesses is safety. As the opportunities to go global arises, assuring consumer’s safety while paying with their credit card is an issue that needs solving. Only then can you take its full advantage. Know the tools that you can use to protect your website. Luckily, you can find a WordPress website design company to have anti-spam tools added to your site.
Now the internet is way easier to access. People can find and hack your information online. Help your customers to transact through the electronic marketplace comfortably.
It is an important area, although overlooked. Usually, it costs nothing to offer excellent service to your customers but earns you big. When you delight them, they refer others to your company. Whenever you have an oncoming sale, let them know ahead of time. They feel valued.
Give them coupon vouchers that they can redeem in your store. For your existing customers, you can offer them loyalty cards that will earn them points that can later accumulate into substantial cash, which they can use and save money.
Based on the aggregate of referrals they have brought to your store, you can offer them some discount to encourage them to do so. The whole essence of saving your client’s acquisition is what will retain them. Transparency also plays a significant role in involving clients in your business in 2020.
Make Use of Common Platforms
When you are operating in e-commerce, it is paramount to find out where your clients spend more time for you to reach out. It is so apparent that you will find most of them on social media such as Facebook, Instagram, and LinkedIn. Use them to interact with your clients. If there are questions that need answers, don’t take long to answer them. Clarify when required, and create a meaningful personal connection.
By taking full advantage of the platforms, you can create a community and start a conversation by seeking customer’s insights. Weigh in some exciting trends that will engage as many people as possible. To keep the fire burning, have an open dialogue.
What kind of analysis are your customers giving? If you offer commendable service to your clients, then you don’t need to worry about the reports that you will find on your site. New customers will take a view of what previous ones had to say regarding their purchases and overall experience in your brand.
Remember, testimonies can give more weight to your brand, and the majority of people will only buy from you after watching videos of customer testimonials. To emphasize this, you can offer small incentives to your clients to participate in it.
Offer Exclusive Deals
Everyone loves deals. Especially when you mention that it is exclusive. Show a sneak peek of some unique content that you will release at a later date in your blog, to have your clients hooked. You can keep updating it on your site, or even send an email reminder, so your customers don’t miss out.
If you get a WordPress website design company to work on your site, these are things that can get sorted. Provide your email subscribers and those who have a premium membership a 5 to 10% coupon so that they can use it to purchase your products and probably spend more.
Be an Inspiration
We understand you are in business, but a little inspiration goes well with it. Develop a marketing initiative that draws people closer to your brand because it shows that you care for them. Some companies will advertise, “for every purchase, a dollar goes to help the needy.” While those in fashion will say something similar, “buying a pair of shoes from them will warrant one to a poor child.”
Your brand shows that you care and play a significant role in helping the marginalized.
Sharing your vision to the world also can inspire many customers out there. Assuming it carries a relevant message that depicts your care.
Do a Follow-up
Most people do a fantastic job of bringing in a customer, and finally converting leads. Little do they realize that one of the other essential business deals of closing the loop is doing a client follow up. Call and check if your customers’ merchandise was according to their needs.
How was the service experience? Not only will this grow your clientele base, but it will bring back the customer for more. Orange Mud CEO Josh Sprague, suggests; “Remember to organize tasks of customer’s follow-up with an intent of executing.”
Since not everyone will appreciate a follow-up call, learn your customer’s behavior. When you do so, it will be way easier to understand their preferred means of communication. Most importantly, the right time to give them a call. If a customer says a call is a bother, it’s good to respect their request unless there is an urgent situation.
Take Them for a Tour
Since you cannot invite everyone to your company, select only the loyal ones. Take them on a tour guide as you explain more about your products. You should be more knowledgeable about your company, and everything that you have there. It is an efficient way of reaching out and involving clients about a brand that they love.
For the sake of those who did not make it, you can record the tour on video and place it on YouTube and all your active social media avenues. These are places that you are likely to attract a lot of views. Remember, there are companies like Animoto that have enabled you to turn your amateur video into a more professional type.
In conclusion, when you develop a strong business relationship with your customers, you are headed to the top. Customers love to be treated special and appreciated. They value responsiveness. Ensure to have a mobile integration to nail this effectively. There are varieties of tools that you can get from the WordPress website design company that can be added to your site to involve customer interaction.
Are you wondering what quick Halloween marketing ideas will boost your sales up this Holiday month? Don’t worry at all as you have just come to the right place for all your answers. Instead of jumping directly onto Marketing ideas for Halloween 2019, let us first take a quick look at last year’s marketing trends and predicted present trends.
In this article, you will find various solutions to all your queries about ecommerce marketing strategies and how to boost your sales during holiday seasons using social media marketing and current business trends.
What is Halloween?
Halloween is an annual ghostly holiday celebrated on October 31st every year. This 2019 it falls on Thursday, October 31. It came into observation along with the ancient Celtic festival of Samhain. On this day, people light bonfires and wear scary costumes to stall away ghosts.
Celebrating Halloween is an ancient practice, but with time it has become trending. According to a research in 2018 by the National Retail Federation (NRF), 175 Million American’s celebrated this scary time of the calendar. They, on average, spent 9 Million Dollars for celebration.
What They Buy for Halloween?
This quarter the estimated Trick or Treat holiday shopping trends are
68 percent of Americans plan to celebrate Halloween this year. Top spending categories for 31st October 2019 are:
$3.2 billion on Halloween costumes,
$2.6 billion on Halloween candies
$2.7 billion on Halloween decorations, and
$390 million on Halloween greeting cards
What They Buy for Halloween:
This 2019 October edition holiday has gained popularity because it is an affordable holiday. Right from kids to adults, each and every person loves to celebrate this spookiest day of the year. Shoppers look forward to Spooky items that are bang for a buck.
90 percent of Americans buy candies for trick or treats, spending about $2.6 Billion. Around 75 percent buy decor, and not more than 70 percent spend on costumes.
Top five trending costumes for adults were:
A witch, vampire, zombie, pirate, and Avengers character.
While for children, the costumes were Princess, Superhero, Batman, Star Wars character, and Witch.
In recent times shoppers even buy weird costumes for their pets. The five most popular pet costumes were Pumpkin, hot dog, bumblebee, devil, and cat (for dogs).
When Should You be Ready for Halloween?
6% of shoppers will start shopping before September.
28% of shoppers will start their shopping during September.
41% of shoppers are likely to get done with their shopping in the first week of October.
25% of the shoppers wait until the latter half of the October month in search of more profiting offers.
If you have not yet started with ecommerce marketing, it is never too late. You can begin with it even now.
What channels you should use to sell your products?
Social Media channels are considered to be the most effective channel for marketing during holiday seasons every year. Most of the traffic for your business flows in through these online channels like Instagram, Facebook, YouTube, Twitter, and Pinterest.
We have included an image below, which helps you analyse how online media has influenced purchases and increased sales over a few years.
Here are a few Halloween marketing ideas that would boost your sales this Scary season:
1. Customizing Your Website:
Customizing your Website is the best way to start your business strategy for this ghostly season. It is an excellent ecommerce strategy. You can customize your Website in various ways.
Here are the best customizing options for your Website:
It is the best way to attract customers, and be a part of this creepy Day celebrations. Even Google uses this method.
Use a Spooky Favicon:
Favicon is nothing but a tiny icon that appears on the top of your browser’s tab for your Website. Though customizing favicon seems to be a small change, it has a significant impact on attracting the audience.
Add a Scary theme:
Apart from the logo and favicon, what gives your Website festive feel is the theme. If you are willing to get into the holiday theme, you must revamp your Website by giving it the holiday edition touch. This themed Website modification is for providing your visitors holiday season spirit.
Apart from these few customization’s, what could really attract customers to your websites are the use of Chatbots. Chatbots are conversational agents on your site. With the help of chatbots, you get a chance to wish all your customers who visit your website and create an emotional bond with them.
2. Launch Limited Edition Products:
One Halloween business marketing idea used by many chocolate companies and other brands is they launch limited edition products. This practice of launching customized products keeps fans eager for your companies collections. This practice increasing brand value and trade.
There is an added advantage when the product also targets Christmas. Starbucks, in 2003, launched Pumpkin Spice Latte flavor. This product might not have been wholly linked with this scary day.
Source: Starbucks Coffee Company
However, this flavor is available only during the months of September to December. Along with many other limited-time products, it has become a trendy item. This product is selling more than 200 million units over the last 15 years.
Plan your limited edition products in such a way that they are unique and catchy.
3. Bring back fun with Halloween contests:
User-Generated Content (UGC) is a successful way to attract customers. Running a themed Halloween social media contest for your Company or business is the best way to get UGC.
This scavenger hunt time is all about Halloween outfits, pranks, fun, and entertainment. By launching such themed festival contests, you can bring in a lot of organic traffic.
Source: Mochi shoes
Social media algorithms are being modified over a period of time. The algorithms for Facebook are prioritised for posts with meaningful interactions i.e., post which has a greater people engagement (comments, likes, and shares) appears on top of your feed. For Instagram, the algorithm is set to feature new posts on the top.
Hence to avoid such risks of a failed campaign, promote the contest through paid media. This contest idea is to not only get UGC but also to generate brand awareness to a new audience.
For these spooky media campaigns, you can give corporate gifts to the top one to three entrants. Otherwise, you can have one main prize and provide coupons to all entrants to redeem at the store or online.
4. Offer Spooky Deals or Discounts:
This creepy day is the time where 40 percent of the buyers start their holiday shopping.
When you club coupons, deals, or discounts with holidays, your customers, it encourages them to take up these luring offers. This 2019 Halloween is one that will not ‘trick your customer but will only ‘treat’ them.
You can give discount vouchers, coupons, or deals on the themed products of your Company. Else you could do the same for all commodities depending on your companies retail strategy.
Offering discounts or coupons just around the holiday season can lure customers into shopping for more than they would have.
5. Customize your Social Media Pages:
You can create your vouchers, images, and other similar products in the same manner.
Just like your Website, try customizing your online pages into creepy themes. This ecommerce trick attracts customer’s attention to your establishment. Customizing social media sites is an essential ecommerce methodology. On the other hand, it is a great Halloween marketing idea 2019.
Customizing is necessary as the current trend is all about web networking. Most of the traffic flows through your online channels. When you add a little pinch of holiday touch to your social accounts is always welcomed by the customers.
You can customize your online pages using Dot Template.
6. Launch theme-based Media Marketing Campaigns:
After customizing your online channels, you should tailor your social media posts too.
As trick or treat occasion is not as huge as Christmas, you need not have to customize all your online posts. Yet, you should have at least two Halloween posts a week during October and September.
Your themed campaign shouldn’t be only about these one or two themed posts. If any other thematic promotions of your organization are running, promoted them too. Use regular web posts and standard online advertising for promotions.
Online advertising can be done using Google, Amazon or other social media.
Generating Social media campaign templates is very easy.
Choose professionally created templates from their library.
Upload your personalized photos or you can select from their images.
Add filter and text.
Save the template and share it with others.
7. Run a Themed Email Marketing Campaign:
Source: media tumblr
Adding a small theme to your email campaign can boost sales, or bring in brand awareness for your firm. When you link festivals to industries such as health, security, or other services, it adds benefits.
Dentists and doctors can share emails about the risks of overeating candy, or the type of candy children should avoid.
A company selling security services could share tips on how to stay safe during trick-or-treating.
A restaurant can share details of exclusive food items and discounts at their place.
One email marketing tip is to include a sized image for sharing on social media. This image can feature one or two tips that allow people to share among their family or friends.
An essential point for you to keep in mind is that you shouldn’t change the frequency of your email marketing. Changing the frequency rate can turn the mails into Spam.
Decorate your whole restaurant in a scary theme.
Launch special offers, discounts, coupons, combo offers over food items.
Burger King, during this trick or treat season, launches a spooky campaign every year called, “Halloween Horror Nights.”
Source: Burger King
9. Host an Event
“What should we do for Halloween?” is the question everyone would have on their minds. Answer their call by hosting an event under your banner. Your event could be a simple Halloween theme contest or a blockbuster show.
One best idea of an event is the Pumpkin Carving Contest. The Carving can be about themes for your Company or Name of your firm. Hosting an event is an impactful ecommerce idea for small businesses.
But whatever you plan for, propagate the event as early as possible so people can block their dates for it.
Promote your event via emails, web channels, or any other media according to your budget.
Writing a Halloween theme content is an attractive way to grab customers’ attention. You can write about various topics like History behind this Spookiest year? What to wear, How to Celebrate and other related season topics.
Writing about the small articles, and publishing them online increases organic traffic. Along with the post, you can add about the ongoing Halloween 2019 ecommerce campaign or deals you are offering for 31st October. Use SEO (Search Engine Optimization) Tools for optimizing your blog.
Call to action is a necessary step when you are providing customers with such content. Most of the customers tend to look for a call to action once they feel the blog interesting. Hence you should always guide such leads to your merchandise page.
Blogging is an essential SEO (Search Engine Optimization) recommendation. When your SEO ranking improves, it makes your site rank higher. If you have no idea about how to do SEO or other digital marketing technical works, you need not worry; you can follow the easy SEO guidelines.
11. Use Hashtags:
Hashtags are the basics of all social media platforms. Hashtags organize similar events, ideas, and trends together. When you check for that particular hashtag, you can view all related posts at a single platform. Adding hashtags like linked with this creepy night like #happyHalloween, #trickortreat, #HalloweenCostume, add an advantage.
Social media channels are full of videos and photos for these specific hashtags.
A hashtag contest is the simplest way to gather user-generated content (UGC). It increases brand awareness and reaches a new target audience.
If you are facing a problem in creating hashtags or want to cut some time in creating hashtags you can generate trendy hashtags using: Seek metrix for Instagram and Facebook and Hashtagify for Twitter.
12. Plan for Giveaways:
Free Giveaways are the best way to gather UGC. It is the human tendency to get anything that is FREE. Free Giveaways help in exposing your brand to other customers. When you implement such marketing ideas, people are most likely to participate.
When you plan for giveaways, include aspects such as share, tag, or like our social media pages. This helps in free promotions and increases organic traffic.
Never do a bogus giveaway. When you announce a giveaway, there should always be some or the other item which would reach the winners. When false campaigns are run, customers lose trust in you and would not recommend buying from you in the future.
Giveaways gifts need not be costly. They can be anything related to that particular holiday and promote your brand. For giveaway ideas, you can refer to Give away monkey site.
Here are some of the easiest and effective Halloween social media contest ideas for giveaways:
#1. Run a photo contest:
Photo contests are among mostly loved contests on the web. These contests get your entrants involved in the contest themselves. Running a photo contest helps you in collecting user-generated content (UGC). This content you can use in your future for retail purposes.
Apart from these outfit photos, another vital aspect of this ghostly day is weird makeup photo updates.
A social media referral contest helps you generate social engagement. A referral is where your giveaway or company page is shared. When participants refer your Company with others, they help in promoting your brand. This is a fantastic way to build a social following and spread the word about your brand to others.
#3. Share entries
Source: Pepsi Nepal
Sharing Entries on Facebook and Instagram has been a best practice for giveaway campaigns. These share entries contests firstly involve the purchase of your Company’s goods. Secondly, they help in the free promotion of your brand on social media. It increases sales of your brand as well as brand awareness.
13. Team Up with Similar Campaigns:
Teaming up with similar 2019 Halloween social media campaigns is a wonderful ecommerce idea for small organizations. You can create promotional materials that highlight what each Company is offering. This extends the target audience to large portions targeting both organizations. This idea can come to implementation at any point during the year. Yet, it works very well during significant promotional periods.
So, these are a few tricks which you could put in place this quarter. Remember, these marketing strategies are not limited only to E-commerce. They can also be used for realtors, real estates, apartments, and restaurants. Also, the only mantra to boost your business sales is by planning it accurately.
We hope that these marketing ideas are of great help to you this holiday season. If you have other ideas of marketing, do share it with us.
We also would love listening to your stories about how this holiday season marketing. So, do write to us in the comment section below or contact us.
Best wishes to you and your Company this Spookiest day of October, Happy Halloween!!!
Social media has emerged as a massive driver of brand awareness and customer engagement, but brand managers are often disappointed with the results and the poor return on investment of their campaigns. Some tips to get the posting strategy and timing right:
Test and Test Again
Even though there are plenty of studies regarding the best times for sharing media content, brand managers will discover that it is next to impossible to find any commonalities. What will work best for you depends on many factors like the industry you are in, the demographics of your target population, their location, and even social he social network?
It is, therefore, vital that you test for the best engagement times by setting up a distributed content calendar and measuring the engagement level at various points in time using analytics tools. Be sure you do this several times over some time so that aberrations do not mislead you.
Extensive research will reveal not only the best days of the week for content posting but also, the peak times when your target audience is most active on the various social channels. Incorporate the results into your content management strategy but make sure that you do not focus on only the best times because then you would be missing out on the other audiences that are also important for conversions.
It is vital to remember that the window of activity on social media can be quite short and the attention of users can wane so getting the content posting frequency right is also essential for getting real Instagram likes.
You should never rush to publish some news because not only it may have something negative that you may not have anticipated or it may end up reducing the impact of some content that you have already planned on posting. Biding your time before sharing anything significant can be wise because nobody knows what additional opportunities are waiting to uncover.
The TMI Factor
While sharing information, the most effective way is to increase engagement, well too much of a good thing can be wrong. Brand managers need to keep in mind that the TMI (Too Much Information) factor can annoy social media users when your brand dominates their news feeds. Too much detailing of what the brand is up to becomes boring to the audience who then tend to tune it out of their minds and end up missing the more important news too.
Set Objectives And Destinations:
Reliably posting great substance is the correct approach, yet you additionally need to assess your general internet-based life system. While sometimes, you may not have a clue for what reason you’re posting, you won’t know whether your posts are fruitful or not. So venture backs a moment and asks you: “What would I like to accomplish via web-based networking media?” Could it be you need to?
Increment brand mindfulness?
Direct people to your site?
Sell an item or administration?
For example, if your goal is to direct people to your site, yet instead you get a great many preferences and no snaps on your post, at that point, it was ineffective.
Best Practice For Posting Content Via Web-Based Networking Media:
Given these three ideas, we should take a gander at how you can augment your web-based life posts. In the first place, there are always a few general proposals, trailed by some stage explicit tips: Tailor your substance to suit each system and request to its group of spectators. It’s awful reordering your LinkedIn post to Instagram.
That won’t work. Indeed, the fitting will take somewhat more, yet recollect you need to post quality substance. Sendible’s Smart Posts highlight gives you a chance to tailor your post to various systems so you can alter the content, include or expel hashtags, notices, and emoticons as required. Connect with your group of spectators.
Posting substance is one portion of a discussion. You should be accessible to participate in the exchange when individuals react to your posts. If you’re utilizing online networking, the board apparatus like Sendible, at that point, uses the further examination.
Produce a quality a substance that is fit to the stage and that you’re open to making. There’s no reason for making low-quality recordings suppose you’re immensely talented at composing or visual computerization. On the other hand, we have a go at broadcasting Facebook Live Videos if you feel that suits your image. Analysis with your substance plan until you find what works best for you and your group of spectators.
Shift your substance to keep things new
Make posts with pictures, GIFs, or recordings.
Pose inquiries to incite discussions.
Offer statements to move.
Use hashtags and refers to for more extensive reach
Minister content from different sources in your industry
Post content on various occasions to perceive what works best for you and your customers. You can even now use booking instruments to post nonstop when you may rest yet your group of spectators is conscious. Make sure to catch up on discussions when you’re back and stay credible.
Track your investigation on Twitter to perceive what’s working – and so forth – with your tweets and your group of spectators. Exploit new online life revealing apparatuses to burrow further. Take your group of spectators off camera. Give them a sample of what it resembles to work at your organization. Or then again, what occurs in the bottle. Breathe life into your image photographs with genuine encounters. Have a go at utilizing Instagram Stories to post crisp substance consistently, as they vanish following 24 hours.
The narratives show up at the highest point of the newsfeed, so you have a unique chance to get your crowd consideration when they open the versatile App. Furthermore, if your substance is first class, you’ll have individuals longing for your day by day update. Break down your presentation. You’ll discover what works for you and your customers through testing and estimating results.
Evolving a content management strategy requires a thorough understanding of the demographics and the psychographics of the target audience. Brands need to post at the times when their audience is most active to increase the engagement rate. Deciding on the subject of the news and the frequency of posting is also significant factors that affect the generation of website traffic from social media.
With deep learning of when the pinnacle times are for your group of spectators, you can expand the effect of all that you compose. Conveying content at the correct time is the mystery sauce that will surrender you a leg over your rivals. What’s more, in the field of web showcasing, little subtleties like speaking with your group of spectators at only the ideal time can have a significant effect.